Online Marketing Firm, fishbat, Shares 5 Features Thermographic Testing Companies Should Include on Websites
MABLETON, Ga., June 22, 2017 /PRNewswire-iReach/ -- fishbat, a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness, shares five features thermographic testing companies should include on their websites.
Websites are a vital part of a business and must be designed to work for the brand, not to just exist. With the right features, thermal testing companies can turn their websites into lead generating, traffic driving, user-converting machines. Online marketing firm, fishbat, shares five features thermographic testing companies, like PDS Heat-Seeker, should include on websites.
1. Lead generation CTA. To continuously pull in new leads, place lead-generating CTA buttons in a location of prominence on home and landing pages. Offer an incentive, such as the ability to qualify for a free evaluation or downloadable content, in exchange for the lead. Make leads stand out by using borders, action verbiage, bold font, and bold, contrasting color.
2. Educational videos. Infrared electrical testing technology is better explained via video than text. Videos also offer value to users in the form of educational content, such as fire and electrical safety, mechanical and electrical issues to watch for, and videos that explain how infrared technology works. Videos promote social sharing and help to engage users.
3. Intuitive, clear, and sticky navigation. Ensure that navigation is clear and intuitive. Avoid hidden menus and opt for sticky navigation instead, which keeps the main navigation at the top of the page during scrolling. This easy access to other areas of the website improves time spent on the site, user experience, repeat business, and metrics such, as conversion.
4. Testimonials section. Testimonials provide social proof. Positive user reviews serve as peer recommendations and build user trust, which impacts social sharing and conversion. Additionally, positive testimonials can provide an SEO boost. Give testimonials a place of prominence on websites. In any areas where customers provide reviews or ask questions, be sure to respond with prompt, positive, and solution-focused replies.
5. Social sharing buttons. Social sharing improves brand recognition, boosts social proof, and drives traffic. Include social sharing buttons on websites and on all content to increase the probability of sharing on social platforms.
fishbat is a full-service Internet marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Allisa DiPolito, PDS Heatseeker, (770) 732-8824, allisa@fishbat.com
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SOURCE fishbat
