Jun 29, 2017   SOURCE: PR NewsWire

Fisker Taps DRIVEN360 To Elevate Luxury Electric Vehicle Brand And To Drive Global Integrated Marketing Communications Efforts

LOS ANGELES, June 29, 2017 /PRNewswire/ -- Fisker Inc. - designer and manufacturer of uniquely stunning luxury electric vehicles complemented with some of the longest EV ranges on earth - has selected DRIVEN360, a disruptive world-class integrated brand marketing and communications agency, as agency of record.

The Fisker brand is the brainchild of famed automotive designer, Henrik Fisker - renowned for iconic creations like the Fisker Karma, BMW Z8, Aston Martin DB9, V8 Vantage, VLF Force 1 and more - and is resurging onto the scene with the much-anticipated EMotion luxury electric car. With production of the visually racy EV slated for 2019, DRIVEN360 was engaged to support public relations/strategic communications, overall integrated brand marketing and entertainment industry efforts as the company ramps up its global business plans.

    --  "As entrepreneurs ourselves, always looking to disrupt the automotive
        industry with emotionally appealing designs and technological
        pioneering, we sought out a PR and brand marketing partner that shared
        that same agile entrepreneurial spirit," said Henrik Fisker, founder and
        CEO of Fisker Inc. "DRIVEN not only brings decades of success in the
        automotive industry and beyond, but their well-rounded, strong strategic
        view of brands, communications and entertainment is important for Fisker
        as we prepare to dream up and deliver the most beautiful electric
        vehicles to the world."
    --  "At DRIVEN, we're honored to be part of a movement: A disruption that
        forces conventional wisdom to shift away from what is comfortable now to
        what can be," said Mike Caudill, president and CEO of DRIVEN360. "The
        future launch of the all-new Fisker EMotion, its associated electric
        vehicle technology and future projects, will send shockwaves throughout
        the automotive industry and we are precisely the agency to handle the
        task of elevating that story. From 360-degree brand marketing strategies
        to world-class media impact and entertainment marketing prowess, we
        truly share in the disruptive entrepreneurial spirit with the Fisker
        team and are excited to take that synergy and drive the business to new
        levels."

DRIVEN360's scope includes public relations/strategic communications; brand marketing counsel; entertainment marketing; executive communications and more.


To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/fisker-taps-driven360-to-elevate-luxury-electric-vehicle-brand-and-to-drive-global-integrated-marketing-communications-efforts-300481802.html

SOURCE DRIVEN360