JMR Graphics Discusses 4 Vehicle Wrap Design Tips and How They Impact Your Bottom Line
NEW YORK, Aug. 29, 2017 /PRNewswire-iReach/ -- JMR Graphics is a leading designer and manufacturer of 3M trailer graphics and fleet wraps, which are known for delivering results. These graphics are like mobile billboards that can geographically target the audience, while also delivering call to action messages. However, design can impact just how effective a brand's vehicle wrap can be. JMR Graphics discusses four vehicle wrap design tips and how they impact your bottom line.
-- Tip #1: Negative space matters Important messaging gets lost in the jumble of cluttered design. Use white space to make important elements such as value propositions, CTAs, and striking brand-relevant visuals, stand out. Ample white space serves to highlight priority messages which will drive traffic, conversion, and brand awareness. -- Tip #2: Make it readable Resist the urge to employ fancy font that won't be legible from a distance. Utilize bold font that is easy-to-read, contrasting colors to make elements such as font pop, and vary font size by priority. Make CTAs, value propositions and contact information large so that the audience can read them when driving or from a distance. Keeping vehicle wraps legible from a distance will increase audience impressions and make information easy to retain, prompting audience action such as lead generation and conversion. -- Tip #3: Design to represent your brand image Utilize relevant industry imagery, custom images, color schemes, and verbiage style that reflects the brand's target audience and aspirational consumer to command the attention of and drive traffic from a qualified audience. Qualified traffic leads to higher conversion and repeat business. -- Tip #4: Consider the angles Vehicle wraps are not the same as banners or other one-angle marketing formats. Vehicles have four sides to market on and neglecting any of that space can mean that people on that side of the vehicle miss out. Repeat images and text on both side views of the vehicle, include branding graphics on the front hood, and include important CTA, value proposition, and contact information on the back of the vehicle to ensure audience visibility from all sides. Utilizing all sides of a vehicle will greatly increase audience impression potential to drive traffic.
ABOUT JMR
JMR Graphics Trailer Wraps is an award-winning Nationwide 3M Certified Manufacturer of Graphics with more than a quarter-century of experience, who specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage, and more. JMR Graphics offers a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short-term, or long-term application. Their exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give customers peace of mind for the intended life of their graphics. With state-of-the-art, cutting-edge facility, JMR inspires clients by providing creatively designed, custom-printed graphics, and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.
Media Contact: Mike DeRicco, JMR Graphics, 1-800-378-6343, mike@jmrgraphics.com
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SOURCE JMR Graphics