Infiniti’s Client, a Leading Architectural Coatings Manufacturer, Entered Niche Market Segments with the Help of a Market Assessment Study

Infiniti Research, a global competitive intelligence solutions provider, has announced the release of their recent market assessment study on the chemicals industry. The client, a leading architectural coatings manufacturer, was facing difficulties in recognizing new opportunities available in the niche market segments. The client wanted to target markets across the Middle East and Africa with the help of innovative technologies and create robust market strategies for their products.

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According to the market assessment experts at Infiniti, “With the changing customer preferences and increasing expectations for durable products, architectural coatings manufacturers are adopting robust market assessment studies. This will help the manufacturers to enhance their offerings in the niche market segments.”

The chemical industry’s competitive landscape is changing at a rapid pace because it belongs to a hypercompetitive environment. The opportunity for new players in the chemicals industry has increased over time due to the increasing customer expectations for durable products. Architectural coatings are decorative coatings used to coat buildings and homes and have witnessed growth in the market. The architectural coatings market is driven by the boom in the construction industry and the rising awareness among the consumers about the emission of VOCs.

The solution offered by Infiniti helped the client to launch new products in the architectural coatings segment. The client was able to allocate the available resources effectively for better ROI. Further, Infiniti assisted the client in understanding the expectations, needs, and standards of the customers. They devised effective market strategies to reach out to the right customer segment and identify potential market opportunities.

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This market assessment study provided benefits that helped the client to:

• Obtain a detailed evaluation of the market landscape and the products offered
• Gain insights on entry barriers, trends in the market, and new opportunities in the market
• To read more, request a free proposal

This market assessment study offered predictive insights on:

• Understanding the market drivers, opportunities, and limitations affecting the architectural coatings market space
• Analyzing the sustainability strategies adopted by the key players in the market
• To read more, request a free proposal

View the complete market assessment study here:

https://www.infinitiresearch.com/casestudy/architectural-coatings-market-assessment

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.

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