Microwave Packaging Market - Drivers and Forecasts by Technavio

Technavio analysts forecast the global microwave packaging market to grow at a CAGR of over 8% during the forecast period, according to their latest report.

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The research study covers the present scenario and growth prospects of the global microwave packaging market for 2017-2021. Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is expected to witness a stable growth during the forecast period owing to the strengthening demand for microwave packaging. Factors such as rising demand for easy to prepare and processed foods contribute to the demand for microwave packaging. With growing urbanization in developing countries, the demand for convenience food is expected to grow.

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Technavio analysts highlight the following three factors that are contributing to the growth of the global microwave packaging market:

• Rise in demand for easy to prepare and processed food
• Innovative packaging solutions
• Convenient packaging solutions like flexible packaging

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Rise in demand for easy to prepare and processed food

With the growing demand for convenient and easy to use food products, the demand for packaged food and processed food has increased. The surge in demand for such products can be attributed to the changing lifestyle. The requirement for healthy and nutritious food, despite the lack of long hours to be spent on cooking, proves advantageous to the packaged and processed foods industry as they offer food products in an easy to prepare and hassle-free consumable manner.

Shakti Jakhar, a lead packaging research analyst at Technavio, says, “Most of the working population require food products which can be consumed with less preparation time. The hectic schedules and busy work life have resulted in people adopting ready to eat food products, available in suitably packaged form. Microwave packaging enables users to prepare and carry food in the same container or package itself, thus eliminating additional steps in the preparation of food, thereby saving time.”

Innovative packaging solutions

The innovations and technological advances in the packaging sector have stirred demand for microwave packaging solutions. The packaging materials have improved features like mechanical strength based on product type, better sealing, and barrier protection, thus increasing the shelf life and antimicrobial properties that maintain food quality and eliminate the use of preservatives and additives. Also, light weight containers and trays can be easily transported across the supply chain, hence saving cost.

“The introduction of susceptor technology in the microwave packaging has enabled food to be heated appropriately overcoming limitations of microwave ovens such as browning and crisping. Thus, the technology helps in maintaining the taste and quality of food. The wide acceptance of this technology has fostered the growth of the global microwave packaging market,” adds Shakti.

Convenient packaging solutions like flexible packaging

The microwavable packages are made by laminating susceptors to papers and high-temperature resistant plastic materials in the form of bags or pouches. The self-vending and steamable technologies can be incorporated into these pouches. This technology heats the frozen food and removes the moisture content by steaming.

Ampac produces microwavable laminated films that can be directly shifted from the freezer to the microwave. The packaging provides vending systems that help the product to be cooked safely within the pack itself. Due to enhanced polypropylene core, with a suitable design for the outer layer that withstands cold temperature burst, besides providing heat resistance from the microwave use.

Top vendors:

• Amcor
• Ampac Holdings
• Berry Global Group
• Graphic Packaging International
• Sealed Air

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