The Integer Group® Releases Embracing the Machines: AI's Collision with Commerce Study

NEW YORK, Sept. 25, 2017 /PRNewswire/ -- The Integer Group®, a commerce agency that lives at the Intersection of Branding and Selling®, today introduces research findings from an anticipated study of over 3,500 respondents, illuminating how shoppers perceive and use AI today and to what degree people will allow AI to become part of everyday shopping decisions in the future. The study also draws implications for what brands, retailers and marketers need to know regarding AI's influence on the commerce landscape.

The release of the study kicks off today with a teaser during an Advertising Week seminar on Artificial Intelligence -- Second Self: How E-me is influencing preference, featuring The Integer Group, Adweek, GE Lighting, Microsoft and Walmart Labs. The panel will address what marketers, brands and retailers need to consider in regards to AI when planning future strategies.

"We're no longer asking if people will use AI, but rather how it affects their decisions today and how much control consumers and shoppers will turn over to AI," said Craig Elston, Executive Vice President and Global Head of Insight & Strategy for The Integer Group. "We have conducted an extensive consumer and shopper study in the U.S. to understand what people feel about using AI and how they expect to use it in the future."

To follow, a four-part series of white papers will examine several components of AI that specifically relate to shopping, including: Hyper-Personalization (e.g., Netflix, Amazon Suggestions, Spotify ads); Personal Assistants (e.g., Alexa / Voice Recognition); Retail Smart Apps or Chat Bots (e.g., Starbucks barista); Home Life (e.g., Nest, fancy fridges, smart kitchens, connected home); "Robots" & Reliance (e.g., Self driving cars, Robot customer service).

Part I: AI Today - A benchmark of where shoppers are in their relationship with AI today; their perceptions, awareness, adoption and attitudes on artificial intelligence in everyday shopping.

Part II: AI Tomorrow - How shoppers expect AI to change, how they want it to evolve, and what is the edge of "how far is too far" for AI.

Part III: AI and Retailers - Differences in shopper behaviors, adoptions and attitudes towards AI in relation to retailers. Which retailers are perceived to be at the forefront of AI and bringing the future mainstream.

Part IV: AI and Socio-Economic Impact - We now know that shoppers are concerned about costs associated with AI. How do socio-economic factors impact AI use, attitudes, adoption and concerns. What does this mean in the face of shifting economic realities in the U.S. What will happen as AI becomes mainstream and prices of gadgets (e.g., iPhone8 or Tesla) fall.

Part I of the white paper series will debut next week on Shopper Culture (, The Integer Group's global discussion about the impact of shopping culture on brand strategy. Parts II, III and IV will follow in the coming months.

For more information, to request the Advertising Week "teaser deck," and to sign up to receive the white paper series, visit

About The Integer Group®

We live at the Intersection of Branding and Selling®. A key member of Omnicom Group Inc., The Integer Group ( is a global, creative-fueled commerce agency that delivers innovative ways for brands and retailers to connect and engage with shoppers, turning moments of receptivity into moments of conversion. We use cultural insights to inspire creative ideas that build brands and accelerate purchase both in and out of store, moving people from living to looking to buying. The Integer Group has more than 1,100 associates in 27 offices across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, and North and South America.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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SOURCE The Integer Group