Join IT Cosmetics(TM) Founder Jamie Kern Lima at Sephora to Celebrate the Launch of #ITCCchallenge!

JERSEY CITY, N.J., Sept. 25, 2017 /PRNewswire/ -- Jamie Kern Lima, Founder and CEO of IT Cosmetics(TM), is making her first-ever personal appearance in New York City at Sephora 34(th) Street in Herald Square on Thursday, September 28. To celebrate IT Cosmetics' one-year anniversary at Sephora and brand's expansion to all Sephora US locations, Kern Lima is inviting IT Girls and IT Guys everywhere to take the #ITCCchallenge by trying CC+(TM) Cream SPF 50+ and sharing their real results on social media.

For every "before" and "after" #ITCCchallenge post, IT Cosmetics(TM) will donate $1 to Look Good Feel Better® to help women face the appearance-related side effects of cancer with confidence.* This social campaign builds upon IT Cosmetics' longstanding partnership with Look Good Feel Better®, where IT has donated over $27 million in products to date.

"From day one of IT Cosmetics, our mission has been to change the lives of everyone we meet through our products and message, and to give back in a big way and we're excited to take that to a whole new level of impact," says Kern Lima. "We'd love for you to join us in kicking off the #ITCCchallenge--a social media global movement celebrating confidence, celebrating your most beautiful you, and making a difference in the lives of women in the fight of their lives battling cancer! Please take the CC+ Challenge and spread the word! Here's to changing lives in a big way together!"

On Thursday, September 28 at 8am, the first 200 customers to purchase any full-size IT Cosmetics(TM) product at Sephora 34(th) Street, located at 112 W. 34(th) Street, New York, NY 10001, will receive a wristband to meet Kern Lima from 5:30pm to 7:30pm.** These lucky IT Girls and IT Guys will have an opportunity to learn Kern Lima's beauty secrets, take photos with her and join the #ITCCchallenge movement to support IT Fighters and IT Survivors everywhere!

Attendees will also be among the first to experience IT Cosmetics' brand-new products, Miracle Water(TM) and Secret Sauce(TM), which are available exclusively at Sephora! While Miracle Water(TM) is your 3-in-1 skin-brightening radiance booster, anti-aging treatment essence and skin-softening micellar cleanser, Secret Sauce(TM) is your clinically advanced moisturizer that instantly transforms your skin and leaves it appearing radiant, healthy and smooth.

About IT Cosmetics(TM)
Developed with plastic surgeons, IT Cosmetics(TM) creates clinically tested, innovative, problem-solving makeup and skincare products that harness cutting edge anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! IT Cosmetics(TM) is a top beauty brand sold at ULTA Beauty, QVC, Sephora, and Selfridges. Discover it. Love it. Believe it.(TM)

For more information, visit

About Look Good Feel Better®
For nearly three decades, Look Good Feel Better® has been dedicated to helping people with cancer cope with the appearance related side effects of their treatment. Since 1989, the program has empowered nearly 1 million women in the United States to reclaim the sense of control, confidence and self-esteem that are so central to wellbeing. For more information, visit

Look Good Feel Better is offered through a collaborative effort of the Look Good Feel Better Foundation, the charitable arm of the Personal Care Products Council, the trade group representing the cosmetics and beauty industry; the American Cancer Society; and the Professional Beauty Association. Look Good Feel Better is a registered trademark of the Look Good Feel Better Foundation. Donations will go to the Look Good Feel Better Foundation to benefit Look Good Feel Better. The Look Good Feel Better Foundation, the American Cancer Society and the Professional Beauty Association do not endorse any specific products and/or services.

IT Cosmetics(TM) Press Contacts:
Erica Greenbaum of IT Cosmetics(TM):
Kara Mackey of IT Cosmetics(TM):

*Up to a quarter of a million dollars.
**Spaces are limited and on a first-come, first-served basis.

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SOURCE IT Cosmetics