Ansira Named as Vendor in report citing four kinds of services providers Offering Holistic Support for Consumer Insights by Independent Research Firm
ST. LOUIS and DALLAS, Oct. 11, 2017 /PRNewswire/ -- Ansira, a leading data-driven, technology-enabled marketing solutions provider, has been named among the customer engagement agencies and marketing database providers in a new report released by Forrester Research, Inc. titled, Vendor Landscape: The Consumer Data Ecosystem's Service Providers (October 10, 2017).
The report provides an overview of the services from organizations in the consumer insights ecosystem and catalogs the services providers use to support marketers and advertisers who are seeking to optimize the use of first, second, third and zero-party data. Today, marketers rely on a multitude of data providers, partners and platforms to acquire and activate the correct data for their business.
Ansira was listed in the Vendor Landscape: The Consumer Data Ecosystem's Service Providers report, among vendors who can bolster a firm's internal data expertise. In order to qualify as such, the vendors services must include: demonstrating expertise with processing PII-based, first-party data; helping clients identify and acquire external data appropriate to their needs; and demonstrating competence managing and utilizing multiple forms of consumer data.
Additionally, Ansira's services support its clients with local and channel marketing, digital media buying and planning, CRM and loyalty programs, web and creative development and strategies and analytics.
"Now it is more important than ever that organizations provide the appropriate consumer insights service to enhance customer data strategy," says Judge Graham, Chief Marketing and New Business Officer at Ansira. "Being cited in this report is such an honor as we enable ourselves to be in a position to continue to serve customers, grow and take a leadership role in the industry."
Ansira is majority owned by Advent International, one of the largest and most experienced global private equity investors. Over the past five years, Ansira has grown revenue and EBITDA by 59% and 68%, respectively. Advent and Ansira continue to be open to strategic acquisitions to reinforce Ansira's foothold as an industry leader. Ansira is focused on other best-in-class marketing services companies that would complement Ansira's business while best positioning it for continued growth. Ansira continues to be the leader in modeling and activating 1st, 2nd and 3rd party data, delivering results for world-class brands, including 25+ Fortune 500 brands.
ABOUT ANSIRA:
Ansira is a leading data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs through marketing automation, data analytics, CRM and performance media. Ansira leverages superior marketing intelligence to build deeper, more effective relationships with consumers and the retail channel partners that engage them on the local level. Marketing intelligence is infused across all disciplines and executed through digital, direct, social, mobile, media, traditional and creative campaigns, marketing automation and trade promotion programs. Ansira is among the three largest, independently owned CRM and direct marketing agencies and among the 10 largest independent digital agencies in the U.S. and enjoys long-term client relationships with Fortune 500 companies spanning a broad range of industries, including automotive, dining, retail, consumer packaged goods, technology and specialty services.
For more information, visit: https://ansira.com/
ABOUT ADVENT INTERNATIONAL:
Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 325 private equity transactions in 41 countries, and as of June 30, 2017, had $43 billion in assets under management. With offices on four continents, Advent has established a globally integrated team of 190 investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; healthcare; industrial; retail, consumer and leisure; and technology, media and telecom. After more than 30 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies.
For more information, visit: www.adventinternational.com
MEDIA CONTACTS
For Ansira:
Shauna Garriques
North 6(th) Agency
212.334.9753, ext. 145
Ansira@n6a.com
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SOURCE Ansira
