Federal-Mogul Motorparts Introduces Advanced Brand Protection Features for FP Diesel® Products
SOUTHFIELD, Mich., Dec. 19, 2017 /PRNewswire/ -- Federal-Mogul Motorparts has introduced an array of packaging-related product security features for its complete range of FP Diesel(®) replacement engine and sealing components. The brand protection solutions initiative was launched to thwart counterfeiting and to ensure that FP Diesel products continue to be premium-quality repair solutions for the world's hardest working engines.
Originating from Federal-Mogul Motorparts' manufacturing facility in Skokie, Ill., the cartons include automated authentication package labels, offering an easy way to confirm that the product is genuine anywhere in the world. Known as SmartAuthentication(TM), this track-and-trace feature uses the product's serial number to locate it along the distribution channel, while a mobile app enables customs officials to quickly and easily authenticate each product.
For end customers, it is easy to determine if your FP Diesel product is authentic by using the SmartAuthentication Data Metric code that can be read via scanner or through your smartphone. (Apps are available for download for Android, Apple, Blackberry and Windows devices.) Additionally, the unique alphanumeric validation code on the product label can be entered on the website for validation.
"Protecting the integrity of the FP Diesel brand is imperative for the success of Federal-Mogul Motorparts and each of our channel partners and engine professionals who rely on our world-class products," said Max Faistenhammer, manager, brand protection and security. "The brand protection labeling features combine overt, covert and forensic levels of security allowing, customers to quickly verify that the product they are installing is a genuine FP Diesel part."
The FP Diesel product line includes: in-frame and complete engine overhaul kits, engine bearings, liners, connecting rods, gaskets and gasket sets, valves and valve train components, camshafts, oil pumps, turbocharger components, fuel system parts, and more.
To learn more about Federal-Mogul Motorparts' anti-counterfeiting program, visit http://www.fmheavydutyparts.com/products/fp-diesel-engine/verify-your-fp-diesel-parts.html. For more information about FP Diesel, visit http://www.fmheavydutyparts.com/brands/fp-diesel.html.
About Federal-Mogul
Federal-Mogul LLC is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, wipers and a range of chassis components. The company's aftermarket brands include ANCO(® )wipers; Beck/Arnley® premium OE quality parts and fluids; BERU®* ignition systems; Champion® lighting, spark plugs, wipers and filters; Interfil® filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products; MOOG® chassis components; and Ferodo®, Jurid® and Wagner® brake products and lighting.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 53,000 in 24 countries. For more information, please visit www.FMMotorparts.com.
*BERU is a registered trademark of BorgWarner Ludwigsburg GmbH
CONTACT:
Karen Shulhan (Federal-Mogul Motorparts) - 248.354.4383
karen.shulhan@fmmotorparts.com
Drew Shippy (Pinnacle Media) - 330.688.3500
drew@pinnmedia.com
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SOURCE Federal-Mogul Motorparts
