Dec 21, 2017   SOURCE: PR NewsWire

Avatar Web Design New York Discusses 4 Ways to Improve Website Loading Speed

NEW YORK, Dec. 21, 2017 /PRNewswire-iReach/ -- Avatar, an award-winning New York web design company that helps companies attract new clients, enhance brand awareness, and increase revenue, offers four strategies that businesses can use to reduce load time.

Consumers may navigate away from sites that take longer than three seconds to load. As a result, businesses are now looking to decrease the loading speed of their websites. Here are 4 ways that businesses can improve website loading speed:

    1. Modify your images, so they load faster. Websites with several large
       pictures load more slowly. Shrink your images to help your site load more
       quickly. Use GIF files for graphics and compressed JPGS for photos. PNGs
       take up too much space.



    2. Use a local web host and assess their hosting equipment. A web host
       located 50 miles or more from your business leads to longer load times.
       Consequently, it's best to select a local web host if you and your
       customers reside in the same area. Do a ping test to determine where your
       site is hosted. If it's too far away, change host providers. If your
       company targets audiences from all over the world, consider using a
       content delivery network. By delivering website files to a local server,
       this type of system helps your content load faster.Also, be sure to
       evaluate the equipment your hosting company uses. Cheaper equipment
       usually leads to slower load times. If you attract thousands of website
       visitors, it's worth paying more for a web host that uses advanced
       equipment.

    3. Turn on caching. A cache stores data so it can be accessed faster. Enable
       PHP caching and store your website's content after it has been loaded, so
       your visitors only have to wait on the Internet once.

    4. Make your code lean and efficient. Large websites will benefit from
       hiring a web designer to optimize their code. Coding that you no longer
       used will be removed to make your site faster. If possible, aim to keep
       your CSS at or under 75KB.

ABOUT AVATAR
Avatar New York Web Design is an innovating, award-winning web design New York firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.

Media Contact: Todd Johnson, Avatar New York, 646-736-6713, sales.s@avatarnewyork.com

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SOURCE Avatar New York