Announcing the Launch of Keeps
NEW YORK, Jan. 16, 2018 /PRNewswire/ -- Did you know that 66 percent of men will experience hair loss by the age of 35*, and it's usually preventable? Launching today, Keeps, a new company focused on preventing hair loss, offers men a simple, effective and affordable way to take action to address hair loss with FDA approved products.
For roughly a quarter of men who suffer from androgenetic alopecia, also known as male pattern baldness, hair loss may start as early as the teenage years.* Unlike other brands that claim they can reverse baldness once it's already set in, Keeps knows and communicates that prevention is far better and more achievable than a cure. In fact, research shows that while the FDA approved treatments for hair loss, which Keeps offers under its own label, have only been demonstrated to regrow up to 20 percent of lost hair, when used preventatively, they are up to 90 percent effective at halting hair loss. That is why Keeps is empowering men in their 20s and 30s to take a proactive approach to keep their hair before it's too late.
Keeps is entirely online, saving men time, money and the hassle of asking for locked hair loss product cases to be opened. They simply visit Keeps.com, answer some questions and upload a few photos, all from the comfort and privacy of their own homes, and Keeps takes care of the rest. Once a doctor takes a look (within a few hours), users receive a diagnosis, a personalized treatment plan and a 90-day supply of product, in addition to progress tracking tools and ongoing support from their doctor to help them see results. Keeps cuts out waiting rooms, pharmacy lines and a whole lot of Googling (which often yields misinformation).
Founded by Steve Gutentag and Demetri Karagas, seasoned entrepreneurs and former Google employees who first met at NYU Stern School of Business, the idea for Keeps was conceptualized in 2016 when Demetri not-so-subtly pointed out Steve's thinning hair. Dissatisfied with the confusing options available for men, they sought to find a better solution and launched Keeps.
"Through my personal experience, I found that the market is full of products that promise to cure hair loss, but are not proven to be effective and are not FDA approved. In fact, we see companies benefit from misinformation and men's insecurities to sell products that don't work or aren't necessary," says Steve Gutentag, Keeps' co-founder. "Keeps is committed to bringing a straightforward solution to men, saving them time, money, and a trip to the pharmacy."
With an entirely online approach and an integrated supply chain, Keeps is able to provide a high quality of care while offering treatments that are half the price users would typically pay at their local pharmacy.
About Keeps
Keeps is the easiest way for men to stop hair loss. Most men think hair loss is inevitable and starts later in life than it actually does, so they wait until it's gone before they act. While there's no magic cure to grow hair back, hair loss is usually preventable. Users simply go to Keeps.com to complete a short questionnaire and upload a few photos. Once a doctor takes a look (within a few hours), they receive a diagnosis, a personalized treatment plan and a 90-day supply of FDA-approved products at half the cost of existing solutions. The first simple and approachable brand in the space, Keeps makes it easier and more affordable than ever for men to take action and keep their hair.
*According to the American Hair Loss Association
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SOURCE Keeps
