Jan 25, 2018   SOURCE: BusinessWire

CORDURA® Brand Brings Durability to the Streets with Converse

INVISTA’s CORDURA® brand and Converse, the iconic street brand recognized around the world and across cultures for its footwear and apparel, have collaborated to present durable new bags at Outdoor Retailer + Snow Show 2018. Reflecting lifestyle trends in urban cities, the bags are an essential item to meet the demands of being on the go from day to night. The Converse X CORDURA® Collection brings skate-inspired durability to everyday wear.

“As we continue to encourage consumers to Live Durable™ in all facets of life, we’re excited to team up with such a well-respected brand,” said Cindy McNaull, global CORDURA® brand and marketing director. “The Converse X CORDURA® Collection is geared towards the young city dweller and features bags that are designed not only to serve as a stylish piece, but also a survival kit throughout their day.”

The new Converse X CORDURA® Collection delivers bold transit essentials and bags made for the city streets – whether it’s a modern take on the traditional outdoor silhouette for long days with larger loads, a cross body pack that hugs close for secure carry during skate or bike, or a weekender duffel that’s sneaker-friendly. The new Street 22 Backpack, Toploader Backpack, 3-Way Duffel, Utility Backpack and Fast Pack will be available February 2018.

To see the latest bags in the Converse X CORDURA® collection, visit CORDURA® brand at Outdoor Retailer + Snow Show, booth #54037-UL. To connect with Converse to learn more about the collection, contact Monique.Krasniqi@converse.com.

To learn more about the latest CORDURA® fabric innovations, visit www.cordura.com.

About Converse

Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, Converse is recognized as a brand for self-expression around the world and across cultures. The interpretation and adoption of its iconic sneakers, including the Chuck Taylor® All Star®, the One Star® and Jack Purcell® span decades. See the latest by following @converse.

About CORDURA® Brand

INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, Twitter, Instagram, LinkedIn and YouTube.

About INVISTA

With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, air bags and countless other everyday products. A wholly owned subsidiary of Koch Industries and headquartered in the United States, INVISTA has more than 50 locations around the world. For more information, visit INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.