blu Introduces myCARE(TM) As Brand's First Lifetime Device Warranty

CHARLOTTE, N.C., Feb. 21, 2018 /PRNewswire/ -- blu, a leader in the electronic cigarette industry and trusted consumer choice, announced today the introduction of myCARE - a program designed to extend services on their new myblu(TM) product for a lifetime. In a category saturated with new products, where quality is far from assured, myCARE is a clear affirmation that consumers can be confident that blu provides the standard of care they deserve.

Today's announcement marks the first time blu is broadening their services to offer a lifetime warranty, one that is also conveniently premiering with the launch of the new myblu(TM) device. Satisfaction has never been easier. To activate the myCARE warranty, customers will need to register their myblu device at with proof of purchase. If any myblu(TM) device functioning is not up to snuff, blu will replace it hassle free. In addition to complimentary replacements, the myCARE program grants customers access to exclusive blu offers and promotions, as well as any necessary device follow-up care.

"At blu, we have always strived to provide an unparalleled customer service experience to all of our customers," said Wayne Jones, Senior Vice President Sales Operations at Fontem US, Inc. "myCARE is more than just about extending the lifespan of myblu, it's about giving consumers confidence in blu."

For complete details regarding this program's terms and conditions, visit blu's myCARE page.

About blu

blu is a pioneer of electronic cigarettes. Launched in 2009 with consumer satisfaction at the heart of everything they do and the ambition to be the best, blu does more than offer high quality vapor products. The brand works carefully to truly satisfy its customers, designing products for the adult consumer. Blu is available online and in stores in the four largest vapor markets worldwide, USA, UK, France and Italy. It offers a variety of flavors that can be enjoyed in the form of rechargeable kits or disposables. The blu brand is owned by Fontem Ventures, a subsidiary of the Imperial Brands Group, with international headquarters in Amsterdam, the Netherlands and Charlotte, North Carolina. To discover blu and experience blu satisfaction, visit

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