Web Design Company, Lounge Lizard, discusses Can your Website pass the 10 Second Test?

Web Design Company, Lounge Lizard, discusses Can your Website pass the 10 Second Test?

NEW YORK, March 14, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

You don't get a second chance to make a first impression. That adage holds true both when meeting people for the first time as well as when people visit your website for the first time. The fact of the matter is when you are online it takes about 10 second to formulate an opinion of a website. In that time you are able to absorb and process enough data to know if a site answers the basic questions you need answered to determine if the site will be useful enough to continue with. NY based web design company, Lounge Lizard, discusses Can your Website pass the 10 Second Test?

These are the critical points of data that every site should be able to convey to a customer within the first few seconds of arrival:

    1. What are you offering? Every business website should serve a purpose
       either in providing useful information, showcasing what you are selling,
       or providing needed serves. So what are you offering? There should be
       zero guesswork on the part of a potential client in figuring out what it
       is you do, provide, sell, etc if you expect people who need what you have
       to stay.
    2. What is your value proposition? What can you do to solve their problem or
       fill a need? Why should they care about you or choose you? We have become
       an impatient society which means people aren't going to wait around to
       find out what you can do; you need to waive it in their face from the
       get-go.
    3. What makes you special? Why are your products or services better than
       anyone else's? If you sell for a lower price than anyone else then let
       people know! If you have more awards and better customer reviews for your
       quality of service make sure you shout it out! How are you different from
       the competition? This can also include company background, history in the
       area, or company focus and values.
    4. How much will it cost me? Never, ever, ever hide the price from a
       consumer. A classic school of thought is to treat online marketing like
       fishing where you bait the line and then patiently wait for them to get
       tired before you reel them in. While that type of tactic might have
       worked well enough a decade ago, now people have instantaneous access to
       information and won't play games when it comes to seeing how your prices
       line up against the competition.
    5. Are you popular? Social proof has become very powerful online. People
       tend to believe other people and honestly you can't blame them when you
       consider the amount of duplicity that occurs online. Customers want to
       know if your products or services have been able to help others solve
       whatever problem they need solved so provide that validation they are
       looking for.
    6. Is your navigation easy to use? As we said, there is no patience online
       anymore so if people can't quickly figure how to navigate your site then
       they will bounce to another site that has more intuitive steering.
    7. Are you trustworthy? Then there is one of the biggest questions people
       tend to ask after being on a site for a few seconds; are these people
       trustworthy? With all of the fraud, data breaches, and other online
       problems it is completely understandable that many consumers are
       skeptical of a new business they are interacting with. It is your job to
       alleviate those concerns by demonstrating your credentials and letting
       them see that you are reputable and trustworthy.

Lounge Lizard is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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SOURCE Lounge Lizard