BPTN Chain Lands in New York's Iconic Times Square
BPTN Chain Lands in New York's Iconic Times Square
SINGAPORE, March 15, 2018 /PRNewswire/ -- BPTN (Bit Public Talent Network) Chain, the first platform unlocking celebrity value through blockchain technology, is today launching a major new brand awareness campaign at one of the most iconic sites in the global entertainment industry - the NASDAQ MarketSite digital billboard in New York's Times Square.
New York Times Square, also known as the "Crossroads of the World", is located at the junction of Broadway and Seventh Avenue in New York City. The square is is one of the busiest pedestrian areas in the world, attracting approximately 400,000 people on average every day. One of the most high-profile advertising spaces in the United States, the NASDAQ MarketSite covers the entire exterior wall of the NASDAQ building and measures 44 feet (17 m) long by 14 feet (4 m) wide.
Today, BPTN Chain's advertisement, featuring the company's logo, website and the slogan "Share Fame with Worldwide Idols" will be prominently displayed at the iconic NASDAQ MarketSite.
BPTN Chain is a next-generation blockchain-based platform designed to harness the openness and transparency of blockchain technology to unlock the intangible value of celebrities' fame and fanbase. BPTN Chain provides a platform where celebrities can create and issue their own digital currencies anchored to BPTN's own currency, BPTN coin. These currencies can be traded publicly and transparently by the celebrity's fans or by interested investors, creating an easy and transparent metric to quantify celebrity following and value. In turn, the currencies can then be used for offline transactions - for example allowing fans to purchase merchandise or ticket sales.
The platform is designed to enable celebrities to monetize their intangible value - and to enable their fans to invest in their success. Investors in a celebrity's currency can not only use the currencies to buy products connected to the celebrity, but can also benefit from the appreciation in value of the currency as the celebrity gains further fame.
"We believe that BPTN Chain can be truly transformative for celebrities around the world - particularly for up-and-coming or 'long tail' celebrities who may otherwise find it difficult to unlock their value," said Kai Law, CEO of BPTN Chain. "Our goal is to enable celebrities such as online personalities, writers, or musicians to issue their own currencies, and to provide them with the platform where they and their fans can trade these currencies efficiently and effectively."
BPTN Chain has already launched on a number of leading global trading platforms including Exrates, HitBTC and CoinTiger. Public figures, including actress and singer Giselle Chia, renowned photographer Yasumasa Yonehara, and supermodel Vivian have agreed to issue digital currencies supported by BPTN Chain.
The BPTN Chain team is also exploring opportunities to leverage the technology to support credit and lending services.
Commenting on this, BPTN CEO Kai Law said, "We can see that blockchain technology will force profound reforms in the financial industry, and create the next generation of world class financial institutions. We believe that BPTN is in a prime position to be at the forefront of this change."
For more details about BPTN chain, please visit the company's official website at www.bptn.io.
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CONTACT: Peng Xu, +65-9152-5677, talk2xupeng@gmail.com
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SOURCE BPTN
