Mar 15, 2018   SOURCE: PR NewsWire

Global Digital OOH Market 2018-2022

Global Digital OOH Market 2018-2022

DUBLIN, March 15, 2018 /PRNewswire/ --

The "Global Digital OOH Market 2018-2022" report has been added to ResearchAndMarkets.com's offering.

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The global digital OOH market to grow at a CAGR of 10.19% during the period 2018-2022.

Global Digital OOH Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. To calculate the market size, the report considers the revenue generated from the type of digital OOH such as in-store advertising and outdoor advertising.

The market is fragmented due to the presence of many vendors. However, it only lists the key vendors in the market and does not present the market share of all vendors in the market. The report discusses the primary market growth drivers and challenges that the vendors and the market as a whole face, and provides an overview of the key trends emerging in the market.

The latest trend gaining momentum in the market is Increase in spending from FMCG industry. The FMCG sector accounts for over one-seventh of the global economy. It is one of the major industries that uses outdoor advertising as the major source of advertising. With the growing FMCG market, the advertising budget would also increase. Moreover, with the availability of numerous products and tough competition, FMCG manufacturers opt for innovative advertising platforms that have a wide reach in a region.

According to the report, one of the major drivers for this market is Reduced cost of digital screens. One of the major factors hindering the growth of the digital OOH market is the disability of vendors to choose a suitable location for digital signage displays. These displays have a high presence in the market, which reduces the scope for new displays. The revenue of digital signage displays grew at a CAGR of 9% between 2010 and 2016, because of which, the average price of a digital screen declined at a CAGR of 6%.

Further, the report states that one of the major factors hindering the growth of this market is Threat from mobile advertising. Although OOH advertising has a larger audience base, it is not customized. Smartphones and other mobile devices track user activities and generate advertisements based on usage and search terms. Hence, they are more personalized and targeted.

Key vendors

    --  Clear Channel Outdoor
    --  JCDecaux
    --  Lamar Advertising
    --  OUTFRONT Media

Key Topics Covered:

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION

    --  Market outline

PART 05: MARKET LANDSCAPE

    --  Market ecosystem
    --  Market characteristics
    --  Market segmentation analysis

PART 06: MARKET SIZING

    --  Market definition
    --  Market sizing 2017
    --  Market size and forecast 2017-2022

PART 07: FIVE FORCES ANALYSIS

    --  Bargaining power of buyers
    --  Bargaining power of suppliers
    --  Threat of new entrants
    --  Threat of substitutes
    --  Threat of rivalry
    --  Market condition

PART 08: MARKET SEGMENTATION BY TYPE

    --  Segmentation by type
    --  Comparison by type
    --  In-store advertising - Market size and forecast 2017-2022
    --  Outdoor advertising - Market size and forecast 2017-2022
    --  Market opportunity by technology

PART 09: MARKET SEGMENTATION BY APPLICATION

    --  Segmentation by application
    --  Comparison by application
    --  Retail - Market size and forecast 2017-2022
    --  Recreation - Market size and forecast 2017-2022
    --  Banking - Market size and forecast 2017-2022
    --  Transportation - Market size and forecast 2017-2022
    --  Education - Market size and forecast 2017-2022
    --  Others - Market size and forecast 2017-2022
    --  Market opportunity by application

PART 10: MARKET SEGMENTATION BY CATEGORY

    --  Segmentation by category
    --  Comparison by category
    --  Billboards - Market size and forecast 2017-2022
    --  Shelter - Market size and forecast 2017-2022
    --  Transit - Market size and forecast 2017-2022
    --  Street furniture - Market size and forecast 2017-2022
    --  Market opportunity by category

PART 11: CUSTOMER LANDSCAPE

PART 12: REGIONAL LANDSCAPE

    --  Geographical segmentation
    --  Regional comparison
    --  APAC - Market size and forecast 2017-2022
    --  Americas - Market size and forecast 2017-2022
    --  EMEA - Market size and forecast 2017-2022
    --  Key leading countries
    --  Market opportunity

PART 13: DECISION FRAMEWORK

PART 14: DRIVERS AND CHALLENGES

    --  Market drivers
    --  Market challenges

PART 15: MARKET TRENDS

    --  Use of 3D technology for digital signage
    --  Increase in spending from FMCG industry
    --  Growing geofencing of advertising
    --  Shifting media landscape
    --  Innovative ways of targeting consumers

PART 16: VENDOR LANDSCAPE

    --  Overview
    --  Landscape disruption
    --  Competitive scenario

PART 17: VENDOR ANALYSIS

    --  Vendors covered
    --  Vendor classification
    --  Market positioning of vendors
    --  Clear Channel Outdoor
    --  JCDecaux
    --  Lamar Advertising

    --  OUTFRONT Media

For more information about this report visit https://www.researchandmarkets.com/research/dqrvlw/global_digital?w=5

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SOURCE Research and Markets