Mar 19, 2018   SOURCE: PR NewsWire

Bayer Recognized as Reputation Leader in Reputation Institute's 2018 Global RepTrak® 100 -- World's Largest Corporate Reputation Study

Bayer Recognized as Reputation Leader in Reputation Institute's 2018 Global RepTrak® 100 -- World's Largest Corporate Reputation Study

Products and Services, Governance and Citizenship Top Drivers for Bayer in 2018

WHIPPANY, N.J., March 19, 2018 /PRNewswire/ -- Reputation Institute (RI), the world's leading provider of reputation measurement and management services, has announced the company's annual Global RepTrak® 100 rankings.

Bayer made the list of the 100 companies globally with the best reputations, ranking 86(th) overall.

"Bayer is proud to be recognized by Reputation Institute as one of the most trusted brands in the world," said Raymond F. Kerins Jr., senior vice president of corporate affairs for Bayer. "A positive reputation is one of the most valuable intangible assets a company can possess and something that should be honored and continually cherished and invested in."

The world's largest corporate reputation study of its kind, Global RepTrak 100 (RT100) is based on more than 230,000 individual ratings collected in the first quarter of 2018. It includes comparative rankings, demographic trends, and unique insights into the dynamics behind reputational impact. The global study shows what drives trust and identifies supportive behaviors such as intent to purchase a company's products, willingness to invest in, or even work for, the company.

"Ethics, fairness and social influence are key in 2018," said Stephen Hahn-Griffiths, RI executive partner and chief research officer. "Purpose-driven companies with enhanced brand strength have a higher reputation, as evidenced by the Global RepTrak® results. Being purposeful is more important than ever."

Of the companies at the top of the rankings, BMW and Microsoft broke into the Top 10, while Intel and Rolls-Royce fell out of the top echelon.

The top 10 companies in RI's 2018 Global RepTrak® 100 are:

    1. Rolex
    2. LEGO Group
    3. Google
    4. Canon
    5. The Walt Disney Company
    6. Sony
    7. Adidas
    8. Robert Bosch
    9. BMW Group
    10. Microsoft

Among home countries, the U.S. leads the way with 43 percent of American companies in the Top 100. However, only three U.S. companies made the Top 10 in 2018 and 71 percent of U.S. companies dropped in rankings. Companies from Japan and Germany ranked second and third in the world in terms of rankings overall (after the U.S.).

CEO activism is a significant trend in corporate reputations in 2018. "In the new era of CEO activism, a new kind of leader emerges: a CEO who thinks beyond profit and aligns leadership with societal contributions and highly ethical behavior," Hahn-Griffiths explained. "Leadership is increasingly aligned with ethical behavior and societal contribution. The highest dimension lifts among those familiar with CEOs are in the key dimensions of citizenship and governance."

To access the full list of the most reputable companies in the world please visit: http://www.reputationinstitute.com/thought-leadership/global-reptrak-100.

About Reputation Institute

Reputation Institute powers the world's most reputable companies. By tracking and analyzing stakeholder perceptions, we unleash the power of reputation to enable leaders to build better companies. Our RepTrak® model analyzes the reputations of companies and is best known as the Forbes-published Global RepTrak 100. Underlying the model is the RepTrak methodology, the global gold standard for measuring reputation. Learn more at: http://www.reputationinstitute.com.

Bayer: Science For A Better Life

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2017, the Group employed around 99,800 people and had sales of EUR 35.0 billion. Capital expenditures amounted to EUR 2.4 billion, R&D expenses to EUR 4.5 billion. For more information, go to www.bayer.us.

Contact:

Carolyn Nagle
Bayer U.S.
Email: carolyn.bender@bayer.com
Office: 862-404-5955
Mobile: 201-419-0337

Social Media Channels
- Facebook: BayerUnitedStates
- Twitter: BayerUS
- Instagram: BayerUS
- YouTube: BayerUS

Bayer® and the Bayer Cross® are registered trademarks of Bayer.

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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SOURCE Bayer