Top Website Design Company, shares the Top 5 Commons Website Mistakes

Top Website Design Company, shares the Top 5 Commons Website Mistakes

NEW YORK, March 28, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top website design company, - within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Mistakes can and do happen in every industry. When it comes to websites some errors can be more glaring or problematic than others. As an experienced firm with two decades in the business reviewing, analyzing, and improving websites for all types of businesses Lounge Lizard has seen and corrected a lot of mistakes that hold back a website's maximum effectiveness. Today the NY based web design company, Lounge Lizard, shares the Top 5 Common Website Mistakes they run across.

    1. Calls-to-action aren't clear. Perfecting the location and clarity of
       calls-to-action (CTA) should always be a top focus during web design
       because that is the primary method to get customers moving along your
       sales funnel. The goal of each and every page should be evident to a
       visitor along with where to go next. If you want them to stay on your
       site longer and read more articles then you need clear CTAs recommending
       other blogs in your library they might like as well as a CTA to the main
       blog page. Don't make the mistake of assuming people will poke around
       until they find the next breadcrumb...clearly mark the path for them
       instead.
    2. Avoiding the price conversation. It seems that some businesses are averse
       to listing prices for services, which can be extremely agonizing. This
       happens a lot with B2B companies where they are trying to encourage
       contact via a submission form, email, or phone call to discuss exactly
       what is needed before a price for those products or services are
       provided. The problem is that most people are searching for pricing
       information to go with those products and services. If you at least
       include a pricing range then your leads will be stronger because they are
       interested in what you provide in that price range versus having some
       qualified leads and a bunch of unqualified ones where people are only
       reaching out for pricing.
    3. Not utilizing content at each stage. Every stage within the sales or
       marketing funnel needs to have quality content that will help keep
       customers engaged. Far too often content usage is skewed towards either
       getting them in the door or closing the deal and not as much in other
       areas such as retention or consideration phases. Each stage in the sales
       or marketing funnel needs content that keeps people informed, focused,
       and engaged because that leads to more current and future sales with each
       customer. So keep focusing on the discovery and conversion phases, but
       also make sure your consideration and retention content is keeping pace
       as well.
    4. Using too much jargon. Jargon can be the Achilles Heel of any site if you
       aren't careful. In many cases this is an unintentional byproduct of
       having educated and informed people in your company creating content or
       copy. If you have a deeper understanding of products and services it is
       only natural to then showcase that knowledge in your copy which can
       include using technical language and jargon which also shows authority.
       However this can easily backfire when you use too much of each because
       potential customers can get lost in the terminology. In most cases it is
       better to keep the copy on the website clear and simple with jargon
       sprinkled in so that everyone can clearly understand how your products or
       services will benefit them and save the more in-depth technical
       information for when people ask for it.
    5. Lazy use of testimonials. Testimonials can be an extremely powerful
       element on a website; they can also be a waste of space when used
       inefficiently. Some sites simply place a page of testimonials out there
       for future customers to consider which is a very limiting use of this
       element and frankly will not be as trusted compared to reviews from more
       public places such as Google or Yelp. One option for testimonials is to
       link in information from review sites. Another is to sprinkle
       testimonials in a relevant manner to other pages. For example, you would
       want to add a few testimonials about how your product or service helped
       solve a particular problem on that product page which helps both showcase
       value and add social proof. You can also link in testimonials to add
       local relevancy on location pages.

Lounge Lizard Website Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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