Toyota Motor North America Reports March 2018, First Quarter Sales

Toyota Motor North America Reports March 2018, First Quarter Sales

-- Toyota division had its best first-quarter in 10 years

-- Best-ever March sales for light truck, RAV4, Highlander

-- Lexus luxury utility vehicles (LUVS) mark best-ever first quarter

PLANO, Texas, April 3, 2018 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported March 2018 sales of 222,782 vehicles, an increase of 3.5 percent from March 2017 on a volume basis. With one more selling day in March 2018 compared to March 2017, sales were down 0.2 percent on a daily selling rate (DSR) basis.

Toyota division posted March sales of 195,750 units, up 4.5 percent on a volume basis and up 0.8 percent on a DSR basis. For the first quarter, Toyota posted sales of 572,033 units, up 7.4 percent on a volume basis and up 4.6 percent on a DSR basis.

"Strong Camry sales in March, combined with continuing record light truck results, paved the way to our best first-quarter in 10 years," said Jack Hollis, group vice president and general manager, Toyota Division. "With the all-new Avalon and Corolla Hatchback on sale this spring, we're heading into the second quarter with confidence that our sales momentum will continue."

Lexus posted March sales of 27,032 vehicles, down 3.2 percent on a volume basis and down 6.7 percent on a DSR basis. For the first quarter, Lexus posted sales of 64,211 units, up 3.8 percent on a volume basis and up 1.1 percent on a DSR basis.

"Lexus turned in a solid first quarter with a nearly 4.0 percent sales increase year-over-year," said Jeff Bracken, group vice president and general manager, Lexus division. "Our success was fueled by strong demand for our LUVs, like the compact NX and new three-row RXL, combined with the launch of our new flagship LS sedan. And with even more products on the way, like the all-new UX that we just launched in New York, Lexus has great momentum heading into the rest of 2018."

March 2018 Highlights

    --  TMNA, Toyota and Lexus divisions, posted best-ever March and first
        quarter light truck sales
    --  Toyota division posted quarterly sales of more than 507,000, its best
        first quarter in 10 years
    --  Toyota division SUVs up 17.5 percent with 74,662 units sold
    --  Camry posted sales of 35,264, outselling top-performing RAV4
    --  RAV4 posted sales of 34,937 units, a best-ever month and first-quarter
    --  Highlander posted sales of 21,438 units, a best-ever March and
        first-quarter
    --  Toyota division pickups increased 18.6 percent
    --  Tacoma sales up 21.1 percent with 20,250 units sold
    --  Tundra posted sales of 10,697 units, up 14.3 percent
    --  Lexus division LUVs up 2.1 percent, a best-ever March
    --  NX Hybrid up 156.8 percent in March, a best-ever March
    --  RX posted monthly sales of 9,814 units
    --  LX sales up 3.1 percent
    --  Lexus LS posted sales of 1,008 units, up 172.4 percent

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota

Toyota (NYSE: TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 - and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society's most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.


    CONTACTS:        Toyota Business Communications
                     ------------------------------


                     Eric Booth                     (469) 292-5290

                     Karen Nielsen                  (469) 292-2659


                     Lexus Public Relations
                     ----------------------


                     Nancy Hubbell                  (469) 292-4954

                     Ed Hellwig                     (469) 292-1165


    Media Web sites: http://www.toyotanewsroom.com

                     http://www.lexusnewsroom.com


                                                       TOYOTA  U.S. SALES SUMMARY

                                                               MARCH 2018

                                -- CURRENT MONTH --     -- CALENDAR YEAR TO DATE --


                                   2018          2017                          DSR %                 VOL %        2018       2017     DSR %     VOL %
                                   ----          ----                           ----                   ----         ----       ----      ----       ----

    TOTAL TOYOTA                222,782       215,224                           -0.2                     3.5       572,033    532,611       4.6         7.4

    TOTAL TOYOTA DIV            195,750       187,289                            0.8                     4.5       507,822    470,766       5.1         7.9

    TOTAL LEXUS                  27,032        27,935                           -6.7                    -3.2        64,211     61,845       1.1         3.8
    -----------                  ------        ------                           ----                    ----        ------     ------       ---         ---


    YARIS IA (INCL SCI IA)        2,918         4,083                          -31.1                   -28.5         7,506      8,835     -17.2       -15.0

    YARIS LIFTBACK                  144          1377                          -89.9                   -89.5           454      3,764     -88.3       -87.9

    TOTAL YARIS                   3,062         5,460                          -45.9                   -43.9         7,960     12,599     -38.5       -36.8

    iQ                                0             0                              0                       0             0          0         0         0.0

    xD                                0             0                              0                       0             0          0         0         0.0

    xB                                0             0                              0                       0             0          0         0         0.0

    tC                                0            31                         -100.0                  -100.0             1        142     -99.3       -99.3

    COROLLA IM (INCL SCI
     IM)                          2,147         2,123                           -2.5                     1.1         5,029      5,349      -8.4        -6.0

    COROLLA SEDAN                29,245        30,584                           -7.8                    -4.4        72,791     76,086      -6.8        -4.3

    TOTAL COROLLA                31,392        32,707                           -7.4                    -4.0        77,820     81,435      -6.9        -4.4

    86 (INCL FR-S)                  491           705                          -32.8                   -30.4         1,182      1,782     -35.4       -33.7

    MIRAI                            83           118                          -32.2                   -29.7           462        311      44.7        48.6

    AVALON                        4,068         3,483                           12.6                    16.8        10,576      8,596      19.8        23.0

    PRIUS                         8,222         9,761                          -18.8                   -15.8        22,235     26,634     -18.7       -16.5

    CAMRY                        35,264        35,648                           -4.6                    -1.1        90,767     83,459       5.9         8.8

    TOTAL TOYOTA DIV. CAR        82,582        87,913                           -9.4                    -6.1       211,003    214,958      -4.4        -1.8
    ---------------------        ------        ------                           ----                    ----       -------    -------      ----        ----


    CT                                1           841                          -99.9                   -99.9             4      1,692     -99.8       -99.8

    IS                            2,312         2,597                          -14.2                   -11.0         5,283      5,704      -9.8        -7.4

    RC                              271           619                          -57.8                   -56.2           618      1,561     -61.4       -60.4

    ES                            3,938         4,626                          -17.9                   -14.9         9,263      9,506      -5.1        -2.6

    GS                              754           737                           -1.3                     2.3         1,763      1,695       1.3         4.0

    LS                             1008           370                          162.7                   172.4         1,672        944      72.5        77.1

    LC                              218             0                              0                       0           522          0         0           0

    LFA                               0             0                              0                       0             1          0         0           0

    TOTAL LEXUS CAR               8,502         9,790                          -16.3                   -13.2        19,126     21,102     -11.7        -9.4
    ---------------               -----         -----                          -----                   -----        ------     ------     -----        ----

    TOTAL TOYOTA CAR             91,084        97,703                          -10.1                    -6.8       230,129    236,060      -5.0        -2.5
    ----------------             ------        ------                          -----                    ----       -------    -------      ----        ----


    SIENNA                        7,559         9,770                          -25.4                   -22.6        23,619     26,020     -11.6        -9.2

    C-HR                          5,253             0                              0                       0        13,619          0         0           0

    RAV4                         34,937        32,027                            5.2                     9.1        91,459     80,533      10.6        13.6

    FJ CRUISER                        0             2                           -100                    -100             1          2     -51.3         -50

    VENZA                             0             4                           -100                    -100             0          9      -100        -100

    HIGHLANDER                   21,438        18,058                           14.5                    18.7        52,882     46,642      10.4        13.4

    4RUNNER                      11,761        12,045                           -5.8                    -2.4        31,550     31,656      -2.9        -0.3

    SEQUOIA                       1,006         1,112                          -12.8                    -9.5         2,828      3,437     -19.9       -17.7

    LAND CRUISER                    267           272                           -5.3                    -1.8           764        796      -6.5        -4.0

    TOTAL TOYOTA DIV. SUV        74,662        63,520                           13.3                    17.5       193,103    163,075      15.3        18.4
    ---------------------        ------        ------                           ----                    ----       -------    -------      ----        ----


    TACOMA                       20,250        16,728                           16.7                    21.1        53,779     43,493      20.4        23.6

    TUNDRA                       10,697         9,358                           10.2                    14.3        26,318     23,220      10.4        13.3

    TOTAL TOYOTA DIV.
     PICKUP                      30,947        26,086                           14.4                    18.6        80,097     66,713      16.9        20.1
    -----------------            ------        ------                           ----                    ----        ------     ------      ----        ----

    TOTAL TOYOTA DIV.
     TRUCK                      113,168        99,376                            9.8                    13.9       296,819    255,808      13.0        16.0
    -----------------           -------        ------                            ---                    ----       -------    -------      ----        ----


    NX                            5,859         5,619                            0.5                     4.3        14,327     12,097      15.4        18.4

    RX                            9,814         9,445                            0.2                     3.9        23,790     21,641       7.1         9.9

    GX                             2329          2569                          -12.6                    -9.3         5,691      5,514       0.5         3.2

    LX                              528           512                           -0.6                     3.1         1,277      1,491     -16.6       -14.4

    TOTAL LEXUS TRUCK            18,530        18,145                           -1.5                     2.1        45,085     40,743       7.8        10.7
    -----------------            ------        ------                           ----                     ---        ------     ------       ---        ----

    TOTAL TOYOTA TRUCK          131,698       117,521                            8.1                    12.1       341,904    296,551      12.3        15.3
    ------------------          -------       -------                            ---                    ----       -------    -------      ----        ----

    Selling Days                     28            27                                                                 77         75
    ------------                    ---           ---                                                                ---        ---

    DSR = Daily Selling Rate


    *NA Built Vehicles       TOYOTA  U.S. SALES SUMMARY

                                                             MARCH, 2018

                             -- CURRENT MONTH --     -- CALENDAR YEAR TO DATE --


                                   2018          2017                          DSR %                 VOL %        2018       2017     DSR %     VOL %
                                   ----          ----                           ----                   ----         ----       ----      ----       ----

    COROLLA                      29,245        30,584                           -7.8                    -4.4        72,791     76,086      -6.8        -4.3

    CAMRY                        33,235        35,648                          -10.1                    -6.8        82,164     83,459      -4.1        -1.6

    AVALON                        4,068         3,483                           12.6                    16.8        10,576      8,596      19.8        23.0

    YARIS IA (INCL SCI IA)        2,918         4,083                          -31.1                   -28.5         7,506      8,835     -17.2       -15.0

    RAV4                         14,622        15,552                           -9.3                    -6.0        41,184     38,639       3.8         6.6

    VENZA                             0             4                         -100.0                  -100.0             0          9    -100.0      -100.0

    HIGHLANDER                   21,438        18,058                           14.5                    18.7        52,882     46,642      10.4        13.4

    SIENNA                        7,559         9,770                          -25.4                   -22.6        23,619     26,020     -11.6        -9.2

    SEQUOIA                       1,006         1,112                          -12.8                    -9.5         2,828      3,437     -19.9       -17.7

    TACOMA                       20,250        16,728                           16.7                    21.1        53,779     43,493      20.4        23.6

    TUNDRA                       10,697         9,358                           10.2                    14.3        26,318     23,220      10.4        13.3

    ES                            3,507         3,502                           -3.4                     0.1         8,282      6,895      17.0        20.1

    RX                            8,198         8,745                           -9.6                    -6.3        21,004     19,983       2.4         5.1


    TOTAL                       156,743       156,627                           -3.5                     0.1       402,933    385,314       1.9         4.6

    N.A VEHICLES % OF
     TOTAL                        70.4%        72.8%                                                             70.4%     72.3%
    -----------------              ----          ----                                                               ----       ----


    TOYOTA DIV. IMPORT CAR       13,116        14,115                          -10.4                    -7.1        37,966     37,982      -2.6         0.0

    LEXUS IMPORT CAR              4,995         6,288                          -23.4                   -20.6        10,844     14,207     -25.7       -23.7

    TOYOTA DIV NA BUILT
     CARS                        69,466        73,798                           -9.2                    -5.9       173,037    176,976      -4.8        -2.2

    LEXUS NA BUILT CARS           3,507         3,502                           -3.4                     0.1         8,282      6,895      17.0        20.1

    TOTAL TOYOTA CARS            91,084        97,703                          -10.1                    -6.8       230,129    236,060      -5.0        -2.5
    -----------------            ------        ------                          -----                    ----       -------    -------      ----        ----


    TOYOTA DIV. IMPORT
     TRUCK                       37,596        28,794                           25.9                    30.6        96,209     74,348      26.0        29.4

    LEXUS IMPORT TRUCK           10,332         9,400                            6.0                     9.9        24,081     20,760      13.0        16.0

    TOYOTA DIV NA BUILT
     TRUCK                       75,572        70,582                            3.2                     7.1       200,610    181,460       7.7        10.6

    LEXUS NA BUILT TRUCK          8,198         8,745                           -9.6                    -6.3        21,004     19,983       2.4         5.1

    TOTAL TOYOTA TRUCK          131,698       117,521                            8.1                    12.1       341,904    296,551      12.3        15.3
    ------------------          -------       -------                            ---                    ----       -------    -------      ----        ----


    Selling Days                     28            27                                                                 77         78
    ------------                    ---           ---                                                                ---        ---

    DSR = Daily Selling Rate


                             -- Current Month --                                     -- Calendar Year To Date --

                                   2018          2017                          DSR %                               2018       2017     DSR %

    Toyota Prius Sedan            4,064         5,798                         -32.4%                              11,964     15,769    -26.1%

    Toyota Prius V(only)            422           960                         -57.6%                               1,462      2,619    -45.6%

    Toyota Prius C(only)            814         1,385                         -43.3%                               2,341      3,900    -41.5%

    Toyota Prius
     PRIME(only)                  2,922         1,618                          74.1%                               6,468      4,346     45.0%

    Toyota RAV4 Hybrid            4,128         3,497                          13.8%                              11,287      9,475     16.0%

    Lexus NX Hybrid                 735           276                         156.8%                               1,711        639    160.8%

    Lexus RX Hybrid                 965           713                          30.5%                               2,216      1,663     29.8%
    ---------------                 ---           ---                           ----                                -----      -----      ----

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SOURCE Toyota Motor North America