May 2, 2018   SOURCE: PR NewsWire

Asia Pacific Gift Cards and Incentive Cards Market Intelligence Databook 2018: Over 150 KPIs at Country Level

Asia Pacific Gift Cards and Incentive Cards Market Intelligence Databook 2018: Over 150 KPIs at Country Level

DUBLIN, May 2, 2018 /PRNewswire/ --

The "Asia Pacific Gift Cards and Incentive Cards Market Intelligence Databook" report has been added to ResearchAndMarkets.com's offering.

http://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg

This is a bundled offering, combining 10 countries (Australia, China, India, Indonesia, Japan, Philippines, Singapore, South Korea, Malaysia, Thailand).

This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in the country. With over 150 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics. Please note that this is a data centric report, primarily consisting of charts and tables.


Report Highlights

    --  Prepaid cards: This report provides overview of overall prepaid card
        market across 20+ open loop and closed loop categories.
    --  Gift cards: Drawing from proprietary survey results, this report
        provides in-depth analysis of opportunities in both open loop and closed
        loop prepaid gift card categories. Assesses consumer behaviour by type
        of consumer (retail and corporate- SMB, Mid-Tier, Large Enterprise),
        gifting occasion, digital gift card type, and market share by retail
        categories.
    --  Details six essential KPIs: number of cards in circulation, load value,
        unused value, average purchase value, average value per transaction, and
        value of transactions.
    --  Corporate incentive & loyalty cards: This report provides detailed
        market dynamics of corporate incentive cards, broadly segmented in four
        categories- consumer incentive card, employee incentive card, sales
        incentive card, and festival & other card. It details market size and
        forecast at category level, by functional attribute (open loop and
        closed loop), and by corporate consumer segments (small scale business,
        mid-size business, and enterprise business).
    --  Digital gift card analysis: Provides market size and forecast for
        digital gift cards, broken down by retail and corporate buyers and by
        occasion.
    --  Open loop and closed loop: Provides market estimates and forecasts to
        assess opportunities in open loop and closed loop gift and incentive
        card segments across consumer segments.
    --  Consumer attitude and behaviour: Drawing from proprietary survey
        results, this report identifies and interprets key prepaid KPIs,
        including spend by age, gender, and income level. In addition, it
        provides an overview of how consumers are currently using gift cards
        across key retail sectors.
    --  Retail spend: Breaks down retail spend across 12 categories/sectors to
        provide detailed insights on consumer behaviour and changing dynamics of
        gift card spend.
    --  Market share by retailer: Provides market share of closed loop gift
        cards by key retailers.

Report Scope

Gift Card Market Size by KPIs across Consumer Segments

    --  Gross Load Value
    --  Transaction Value
    --  Unused Value
    --  Average Value Per Transaction
    --  Transaction Volume
    --  Average Value of Card Purchased
    --  Number of Cards

Gift Card Market Size by Consumer Segment

    --  Retail Consumer
    --  Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size

    --  By Retail Consumer
    --  By Retail Purchase Occasion
    --  By Corporate Consumer
    --  By Corporate Purchase Occasion

Gift Card Market Size by Retail Consumer

    --  By Functional Attribute (open loop and closed loop)
    --  By Occasion
    --  Value by Purchase Channel

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)

    --  Health & Wellness
    --  Travel
    --  Apparel
    --  Electronics
    --  Fine Dining Restaurant
    --  Department Store
    --  Supermarket
    --  Specialty Retail Store
    --  Discount Store
    --  Gas Station or Convenience Store
    --  Fast Casual Restaurant
    --  Entertainment
    --  Other

Gift Card Spend by Consumer Behavior and Demographics

    --  Consumer Purchase Behaviour
    --  Gift Card Buyer by Age Group
    --  Gift Card Buyer by Income Level
    --  Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer

    --  By Functional Attribute (open loop and closed loop)
    --  By Key Segments
    --  Employee Incentive
    --  Sales Incentive
    --  Consumer Incentive
    --  Festival & Other- By Scale of Business
    --  Budget Allocation Trend for 2018

Employee Incentive Gift Card Market Size

    --  By Functional Attribute (open loop and closed loop)
    --  By Scale of Business

Sales Incentive Gift Card Market Size

    --  By Functional Attribute (open loop and closed loop)
    --  By Scale of Business

Consumer Incentive Gift Card Market Size

    --  Overall
    --  By Scale of Business

Festival & Others Gift Card Market Size

    --  By Functional Attribute (open loop and closed loop)
    --  By Scale of Business

For more information about this report visit https://www.researchandmarkets.com/research/sgk3mv/asia_pacific_gift?w=5

Media Contact:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com

For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

View original content:http://www.prnewswire.com/news-releases/asia-pacific-gift-cards-and-incentive-cards-market-intelligence-databook-2018-over-150-kpis-at-country-level-300641215.html

SOURCE Research and Markets