Zhaopin: Emerging First-tier Cities More Attractive to Job Seekers in China
Zhaopin: Emerging First-tier Cities More Attractive to Job Seekers in China
First-tier cities become a key source of talent outflow
BEIJING, May 4, 2018 /PRNewswire/ -- Zhaopin Limited ("Zhaopin" or the "Company"), a leading career platform in China focused on matching talent with skills and opportunities through their career lifecycle, released its Spring 2018 China Talent Flow Report. Based on Zhaopin's online recruitment data, the report identified major trends in the flow of talent among cities, sectors and occupations.
Spring is the most active season in China's labor market, when both job seekers and job vacancies surge. Zhaopin analyzed the data from its online recruitment platform and identified talent flow trends in China, which are a valuable reference for job seekers, recruiters and government policy makers.
Spring 2018 China Talent Flow Report highlights:
-- Emerging first-tier cities were more attractive to job seekers in
third-tier cities and below. About 23.4% of job seekers in third-tier
cities favored jobs in emerging first-tier cities, while the percentage
was 33.6% for job seekers in fourth-tier cities, and 38.8% in fifth-tier
cities.
-- While first-tier cities continued to attract talent from neighboring
areas, they were becoming a key source of talent outflow to other parts
of the country.
-- There was an outflow of professionals from real estate to other sectors.
All of the top 10 sectors with the most job vacancies in the first
quarter of 2018 drew from the real estate sector as a major source of
talent.
-- Talent from the internet/e-commerce sector was welcomed by other sectors
as the internet transforms traditional industries.
-- While it is relatively easy to move across sectors, it is more difficult
to change occupations for job seekers, as occupations have more barriers
to entry in terms of required skills and experience.
-- Male job seekers dominated positions with monthly salaries of RMB6,000
and above. More female job seekers applied for positions with relatively
low pay.
-- Employees from private companies were a major source of talent for other
types of companies.
Bigger cities more attractive to talent than smaller cities
Bigger cities were more attractive to job seekers than smaller cities, Zhaopin found. The ability to attract talent decreases as city-size declines. About 87.6% of job seekers in first-tier cities preferred positions in first-tier cities, while only 19% of job seekers in fifth-tier cities wanted to stay in their cities.
Emerging first-tier cities were more attractive to job seekers in third-tier cities and below. About 23.4% of job seekers in third-tier cities favored jobs in emerging first-tier cities, while the percentage was 33.6% for job seekers in fourth-tier cities, and 38.8% in fifth-tier cities.
While first-tier cities continued to attract talent from neighboring areas, they were becoming a key source of talent outflow to other parts of the country. As a major talent hub, Beijing saw its talent outflowing to north, northeast, northwest and even southwest of China.
Breakdown of job seekers by cities
----------------------------------
City From first- From From From third- From fourth- From fifth-
tier cities second-tier tier cities tier cities tier cities
emerging first cities
-tier cities
--- ------------
First-tier cities 87.6% 7.1% 3.3% 1.3% 0.6% 0.1%
----------------- ---- --- --- --- --- ---
Emerging first-tier cities 7.8% 87.5% 2.1% 1.3% 1.0% 0.3%
-------------------------- --- ---- --- --- --- ---
Second-tier cities 10.8% 8.4% 77.6% 1.8% 0.9% 0.5%
------------------ ---- --- ---- --- --- ---
Third-tier cities 21.8% 23.4% 7.6% 45.6% 1.1% 0.5%
----------------- ---- ---- --- ---- --- ---
Fourth-tier cities 20.1% 33.6% 11.6% 2.3% 31.8% 0.6%
------------------ ---- ---- ---- --- ---- ---
Fifth-tier cities 18.8% 38.8% 16.9% 5.0% 1.4% 19.0%
----------------- ---- ---- ---- --- --- ----
Talent moving across sectors
There was an outflow of professionals from real estate to other sectors. All of the top 10 sectors with the most job vacancies in the first quarter of 2018 drew from the real estate sector as a major source of talent.
Talent from the internet/e-commerce sector was welcomed by other sectors as the internet transforms traditional industries.
Talent source for top ten sectors with most job demand in first quarter 2018
----------------------------------------------------------------------------
Job Sector Top 1 talent Top 2 talent source Top 3 talent source Top 4 talent source Top 5 talent source
demand source
ranking
-------
1 Internet/e- Internet/e-commerce Real Computer software Education/training/co Funds/securities/futur
commerce estate/construction/b llege es/investment
uilding
materials/engineerin
g 3.9%
17.7%
5.8%
6.8% 4.5%
---
2 Real estate Real estate Home Internet/e-commerce Processing and Professional
/construction/ /construction/buildin furnishing/interior manufacturing (raw service/consulting
building g materials/engineerin design/decoration material processing/mold) (finance and
materials/en g accounting, legal and
gineering HR, etc.)
2.9% 2.5% 2.1%
55.0%
2.0%
--- ---
3 Education/tra Education/training/c Internet/e-commerce Real Hotel/catering Media/publishing/film
ining/college ollege estate/construction/bu and television/cultural
ilding communication
materials/engineering
7.9%
24.9% 7.0% 3.2% 3.0%
---
4 Computer Computer software Internet/e-commerce IT services Real Electronics/semicond
software (system/data/mainten estate/construction/b uctor/integrated circuit
ance) uilding
materials/engineerin
g 3.3%
9.9%
19.0% 16.3%
5.4%
---
5 Funds/securi Funds/securities/futu Real Internet/e-commerce Professional Banking
ties/futures/in res/investment estate/construction/b service/consulting
vestment uilding (finance and
materials/engineerin accounting, legal
g and HR, etc.)
8.2%
18.9% 4.8%
9.3% 5.0%
---
6 Professional Real Professional Internet/e-commerce Education/training/co Funds/securities/futur
service/cons estate/construction/b service/consulting llege es/investment
ulting uilding (finance and
(finance and materials/engineerin accounting, legal
accounting, g and HR, etc.)
legal and HR, etc.)
7.1%
12.1% 8.1% 5.3% 4.8%
---
7 IT services Internet/e-commerce Computer software IT services Real Communications/telec
(system/data (system/data/mainten estate/construction/b ommunications/netwo
/maintenanc ance) uilding rk equipment
e) materials/engineerin
g
8.5% 4.0%
14.5% 11.6%
7.2%
--- ---
8 Trade/export Trade/export and import Real Internet/e-commerce Processing and FMCG (food, drinks,
and import estate/construction/b manufacturing (raw alcohol and tobacco,
uilding material and chemicals for
materials/engineerin processing/mold) daily use)
g
9.7%
7.4% 5.2% 4.3%
7.9%
---
9 Medicine/biol Medicine/biological Real Medical FMCG (food, drinks, Medical
ogical engineering estate/construction/b care/nursing/beauty/h alcohol and tobacco, equipment/devices
engineering uilding ealthcare and chemicals for
materials/engineerin daily use)
g
5.9%
24.2% 5.9%
6.2% 4.6%
---
10 FMCG (food, FMCG (food, drinks, Internet/e-commerce Real Retail/wholesale Processing and
drinks, alcohol and tobacco, estate/construction/bu manufacturing (raw
alcohol and and chemicals for ilding material
tobacco, and daily use) materials/engineerin processing/mold)
chemicals for g
daily use)
30.6% 6.3% 5.3% 3.2%
5.5%
---
While it was relatively easy to move across sectors, it was more difficult to change occupations for job seekers, Zhaopin found. Occupations have more barriers to entry in terms of required skills and experience.
More female seeking low-pay jobs
Female job seekers were more interested in sectors such as education/training/college, medical care/nursing/beauty/healthcare/health services, and government/non-profit organizations.
Top 10 sectors with most female job seekers in spring 2018
----------------------------------------------------------
Ranking Sector Female Male
------- ------ ------ ----
1 Education/training/college 65.0% 35.0%
--- -------------------------- ---- ----
2 Medical 63.9% 36.1%
care/nursing/beauty/healthcare/health
services
--- --------
3 Government/non-profit organizations 57.9% 42.1%
--- ----------------------------------- ---- ----
4 Professional 57.8% 42.2%
Services/consulting (finance and
accounting/legal/HR)
--- --------------------
5 Trade/export and import 55.8% 44.2%
--- ----------------------- ---- ----
6 Tourism/vacation 55.7% 44.3%
--- ---------------- ---- ----
7 Advertising/exhibition/public relations 55.5% 44.5%
--- --------------------------------------- ---- ----
8 Gifts/toys/arts & crafts/collectibles/luxury 55.0% 45.0%
goods
--- -----
9 Outsourcing service 54.8% 45.2%
--- ------------------- ---- ----
10 Media/publishing/film and television/cultural 54.8% 45.2%
communication
--- -------------
For occupations, female job seekers preferred finance/auditing/tax, hospital/medical care/nursing, and healthcare/beauty/hairdressing/bodybuilding.
Top 10 occupations with most female job seekers in spring 2018
--------------------------------------------------------------
Ranking Sector Female Male
------- ------ ------ ----
1 Finance/auditing/tax 84.4% 15.6%
--- -------------------- ---- ----
2 Hospital/medical care/nursing 79.0% 21.0%
--- ----------------------------- ---- ----
3 Healthcare/beauty/hairdressing/bodybuilding 75.7% 24.3%
--- ------------------------------------------- ---- ----
4 Administration/logistics/secretary 75.5% 24.5%
--- ---------------------------------- ---- ----
5 Human resources 73.4% 26.6%
--- --------------- ---- ----
6 Education/training 68.1% 31.9%
--- ------------------ ---- ----
7 Sales/business administration 67.6% 32.4%
--- ----------------------------- ---- ----
8 Translation (oral and written) 67.4% 32.6%
--- ----------------------------- ---- ----
9 Tourism/vacation/entry and exit services 63.9% 36.1%
--- ---------------------------------------- ---- ----
10 Part-time job/temporary 62.5% 37.5%
--- ----------------------- ---- ----
In terms of salaries, male job seekers dominated positions with monthly salaries of RMB6,000 and above. More female job seekers applied for positions with relatively low pay.
Breakdown of positions by monthly salaries in spring 2018
---------------------------------------------------------
Salary
(RMB) Male applicants Female applicants
------ --------------- -----------------
Above
50,000 82.9% 17.1%
------- ---- ----
35,001 to
50,000 80.7% 19.3%
--------- ---- ----
25,001 to
35,000 77.0% 23.0%
--------- ---- ----
15,001 to
25,000 75.2% 24.8%
--------- ---- ----
10,001 to
15,000 71.9% 28.1%
--------- ---- ----
8,001 to
10,000 67.4% 32.6%
-------- ---- ----
6,001 to
8,000 61.0% 39.0%
-------- ---- ----
4,001 to
6,000 48.9% 51.1%
-------- ---- ----
2,001 to
4,000 35.8% 64.2%
-------- ---- ----
Below
2,000 53.4% 46.6%
------ ---- ----
Most job seekers looking for better pay
The majority of job seekers were applying for positions with better pay than their current level. However, more than 20% of job seekers, who currently made RMB50,000 or more per month, were applying for position with salary between RMB10,001 to RMB15,000. Most of them had been working for startups, which had inflated salaries to attract talent. These professionals have had to reset their expectations and be more reasonable with salary expectations.
Breakdown of positions by salaries in spring 2018
-------------------------------------------------
Current salaries of job seekers (RMB)
------------------------------------
Salaries Below 2,001 to 4,001 to 6,001 to 8,001 to 10,001 to 15,001 to 25,001 to 35,001 to Above
applied 2,000 4,000 6,000 8,000 10,000 15,000 25,000 35,000 50,000 50,000
------- ----- ----- ----- ----- ------ ------ ------ ------ ------ ------
Below 1.7% 0.7% 0.5% 0.5% 0.5% 0.6% 0.7% 0.3% 0.5% 0.8%
2,000
-----
2,001 to 21.7% 23.6% 11.0% 4.2% 2.4% 1.1% 0.8% 0.3% 0.9% 1.6%
4,000
-----
4,001 to 38.5% 42.7% 37.3% 21.7% 12.3% 6.3% 3.4% 1.6% 4.1% 9.4%
6,000
-----
6,001 to 18.1% 19.0% 27.1% 28.4% 21.1% 12.2% 6.1% 3.1% 3.7% 13.3%
8,000
-----
8,001 to 8.6% 7.2% 12.3% 20.2% 21.4% 16.1% 8.7% 4.7% 4.8% 9.2%
10,000
------
10,001 to 7.3% 5.2% 9.1% 18.6% 29.4% 34.6% 26.1% 16.5% 13.9% 20.4%
15,000
------
15,001 to 2.4% 1.2% 2.1% 4.8% 9.7% 20.4% 27.1% 23.7% 17.6% 11.0%
25,000
------
25,001 to 1.1% 0.3% 0.4% 1.0% 2.3% 6.2% 16.7% 24.6% 17.6% 11.8%
35,000
------
35,001 to 0.4% 0.1% 0.1% 0.3% 0.7% 1.8% 7.4% 17.1% 23.1% 11.8%
50,000
------
Above 0.2% 0.1% 0.1% 0.2% 0.3% 0.7% 3.1% 8.2% 13.7% 10.8%
50,000
------
Private companies are a key force in China's labor market, and employees from private companies were a major source of talent for other type of companies.
Breakdown of job seekers by type of companies
---------------------------------------------
Company From state- From joint From private From public From public From
owned enterprises ventures companies companies institutions wholly
foreign-
owned
enterprises
--- -----------
State-owned enterprises 22.1% 5.2% 55.8% 8.0% 2.5% 6.4%
----------------------- ---- --- ---- --- --- ---
Joint ventures 12.0% 7.1% 61.6% 7.7% 1.6% 10.0%
-------------- ---- --- ---- --- --- ----
Private companies 11.1% 5.9% 67.6% 7.2% 1.5% 6.7%
----------------- ---- --- ---- --- --- ---
Public companies 14.0% 5.7% 62.5% 8.8% 1.7% 7.4%
---------------- ---- --- ---- --- --- ---
Public institutions 22.4% 5.6% 50.8% 9.0% 5.8% 6.4%
------------------- ---- --- ---- --- --- ---
Wholly foreign-owned 11.9% 6.9% 56.0% 8.3% 1.5% 15.4%
enterprises
-----------
For more information, please contact:
Zhaopin Limited
Ms. Serena Sun
roujia.sun@zhaopin.com.cn
ICR Beijing
Mr. Edmond Lococo
Phone: +86 10 6583-7510
Edmond.Lococo@icrinc.com
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SOURCE Zhaopin Limited
