National® Product Lineup Introduces New Product Packaging throughout North America
National® Product Lineup Introduces New Product Packaging throughout North America
New design leverages the National brand's recognizable red and gold colors
SOUTHFIELD, Mich., May 8, 2018 /PRNewswire/ -- Federal-Mogul Motorparts' National(®) brand, provider of premium sealing solutions for over 75 years, is introducing new packaging for its product line, including wheel end and drivetrain seals, bearings, hubcaps, axle flange gaskets, unitized pinion seals and redi-sleeves. The new trade dress is designed to leverage the recognizable red color of the National logo and features iconographic design to reflect each of the products contained inside. (National Gold-Series wheel-end seals will feature gold coloring with the same design elements of the rest of the product line.) Service providers and distributors throughout the United States, Canada and Mexico should expect to see these new designs throughout 2018.
"Since 1942, National has long been associated with delivering high-quality sealing products to customers without compromise, and we felt that the time was right to refresh and modernize the brand," said Daniel Leo, commercial vehicle brand manager, Marketing, Federal-Mogul Motorparts. "The new red and gold trade dress will differentiate National products from others on the market."
For more information about National products, contact your local Federal-Mogul Motorparts representative or visit http://www.FMheavydutyparts.com/brands/national-oil-seal-bearings.html.
About Federal-Mogul
Federal-Mogul LLC is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, wipers and a range of chassis components. The company's aftermarket brands include ANCO(® )wipers; Beck/Arnley(®) premium OE quality parts and fluids; BERU(®)* ignition systems; Champion(®) lighting, spark plugs, wipers and filters; Interfil(®) filters; AE(®), Fel-Pro(®), FP Diesel(®), Goetze(®), Glyco(®), National(®), Nüral(®), Payen(®), Sealed Power(®) and Speed-Pro(®) engine products; MOOG(®) chassis components; and Abex(®), Ferodo(®), Jurid(®) and Wagner® brake products and lighting.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 55,000 in 24 countries. For more information, please visit www.FMmotorparts.com.
*BERU is a registered trademark of BorgWarner
CONTACT:
Karen Shulhan (Federal-Mogul Motorparts) - 248.354.4383
karen.shulhan@fmmotorparts.com
Drew Shippy (Pinnacle Media) - 330.688.3500
drew@pinnmedia.com
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SOURCE Federal-Mogul Motorparts
