Alliant Expands Leadership in Sales, Account Management & Digital Platforms Teams

Alliant Expands Leadership in Sales, Account Management & Digital Platforms Teams

Continued growth in its data cooperative and rapid expansion of AdTech business spur Alliant to add new executive talent

BREWSTER, N.Y., May 24, 2018 /PRNewswire-PRWeb/ -- In support of business growth, Alliant announced the recent arrival of two new sales leaders to its team.

Jon Rubin joined Alliant as Senior Vice President of Sales & Client Engagement with responsibility for business development, account management and client service. Rubin is a graduate of The University of Tulsa and the University of Virginia Darden School of Business. He started his career in brand management at Ralston Purina, and transitioned to sales management and database marketing at News Corporation, in its News America Marketing division. Most recently, he was VP, General Manager for database direct marketing in North America at News America, achieving a record of consistent year-over-year growth. For more information and quotes, see the announcement about Jon on the Alliant blog.

Matt Frattaroli became Vice President of Digital Platforms, where he will lead Alliant's rapidly expanding digital solutions business. Frattaroli's team will secure new platform integrations, support data sales though agencies, and lead custom audience development. A Boston native and a graduate of Cornell's Business Management and Marketing program, his professional roots are deep in the digital marketing space, having built multiple eCommerce and MarTech companies, including ChoiceStream. As one of its executive leaders, Frattaroli helped pivot ChoiceStream's business model to a highly successful media buying platform, leading the conceptualization, development and launch of Pollshare.com. For more information and quotes, see the post about Matt on the Alliant blog.

Both new team leaders will focus on delivering Alliant's brand promise to their respective clients and partners. Rubin views his role as being a business partner to clients:

"Every client is unique, with unique needs," he says. "Alliant's solutions are customized to meet specific business objectives. The message we deliver is that Alliant can improve marketing results in virtually any channel, with an outstanding source of transactional consumer purchase data and rock-solid data science."

Alliant's President & CEO, JoAnne Monfradi Dunn, says that the new team leaders are the natural result of Alliant's of continued growth. "Our clients are actively engaged in some of the most exciting innovations in marketing, and they have rewarded us by trusting in our ability to increase their marketing ROI. Jon and Matt are the kind of leaders who inspire confidence in clients and deliver results. I am confident that they will help us expand and deepen our key client relationships."

Relevant consumer insight drives marketing success. Alliant captures transaction-driven response information from more than 500 brands to fuel purchase and behavior profiles on virtually every U.S. adult consumer. Alliant's data-driven solutions improve marketing ROI by targeting the most profitable prospects, increasing conversion and loyalty rates, and improving the efficiency of retention and reactivation efforts. The right data matters. In a omnichannel world Alliant takes clients to the places where consumer response lives. For more information, visit: alliantinsight.com

SOURCE Alliant