Bridgestone ologic technology goes into sport mode
Bridgestone ologic technology goes into sport mode
BRUSSELS, May 29, 2018 /PRNewswire/ -- Bridgestone, the world's number one tire and rubber company, today announced the continuation of its successful relationship with BMW as the sole tire supplier for the sporty new BMW i3s. After proving its ability to meet the demands of an electric-powered vehicle with the company's fitment for the BMW i3, Bridgestone and BMW are continuing their partnership.
Designed to be sporty
The new tires respond to some specific changes BMW made to the i3s. The vehicle has a sportier appearance with broader rear track and more expansive rear wheel wells. This inspired Bridgestone to deliver tires 20 mm (3/4 inch) wider than those on the BMW i3, exemplifying the wider, sportier look of the new vehicle, while ensuring adequate traction to maximize increased power and torque. Fitted on 20-inch rims that are standard equipment on the i3s, Bridgestone tires with ologic technology offer a perfect visual accompaniment to the glossy wheel spats around the edge of the wheel wells. Bridgestone is supplying summer and winter tires, as well as a range of front and rear tires to ensure a customized approach.
Ologic Technology
As electric vehicles, the BMW i3 and i3s demand a completely different tire concept than other vehicles. Bridgestone has delivered this concept with its ologic technology, an in-house tire designed specifically for electric vehicles.
"Ologic technology helps these vehicles optimize performance," said Christophe de Valroger, vice president of original equipment, Bridgestone EMEA. "It does this without any trade-off in terms of safety. We use a narrow Ecopia EP500 tread pattern that ensures excellent grip, even in wet weather conditions. In fact, it has been awarded EU label B-grade in rolling resistance and wet grip."
The design includes a larger tire diameter that reduces rolling resistance and improves energy efficiency.
"Bridgestone and BMW share a commitment to develop products that contribute to a sustainable future," said Valroger. "Ologic technology should help us in achieving our long-term goal of a 50 percent global reduction in CO(2) emissions by 2050. We have created a unique tire for unique vehicles. We are proud to have them guide us into the future."
Set for the future
The new Bridgestone tire for the i3s is the most recent product of a partnership between the BMW Group and Bridgestone. Over the past 17 years, it has included a long list of original equipment (OE) fitments, collaboration on BMW's Driving Experience and now, the role Bridgestone is playing as the singular tire development partner for the BMW i3s.
For more information about Bridgestone in Europe, Middle East and Africa, please visit www.bridgestone.eu and www.bridgestonenewsroom.eu. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.
About Bridgestone in Europe, Middle East and Africa
Bridgestone Europe NV/SA, with headquarters in Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world's largest tyre and rubber company. It operates in more than 60 countries across Europe, the Middle East and Africa and has over 18 200 employees. Across the region it has 12 tyre and tyre related plants, a major R&D centre and a proving ground. Bridgestone premium tyres manufactured in Europe, Middle East and Africa are sold globally.
CONTACT: Media information: Liesbeth Denys, Head of PR and Corporate Communications, Bridgestone EMEA: +32 478 78 26 22, liesbeth.denys@bridgestone.eu
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SOURCE Bridgestone
