Aug 22, 2018   SOURCE: PR NewsWire

Custom Trade Show Exhibit Company, Gilbert, Talks About Utilizing LinkedIn to Promote an Upcoming Event

MELVILLE, N.Y., Aug. 22, 2018 /PRNewswire/ -- Custom exhibit booths company, Gilbert, breaks down four ways to use LinkedIn to advertise your event.

LinkedIn is an excellent platform for advertising your event. Here's four tips on how to promote an event using the popular professional website:

    1. Link up! Aptly called 'LinkedIn Events', LinkedIn provides a page
       dedicated to promoting your event. Once promoted, you will also want to
       share the LinkedIn Event on your other social accounts. Take advantage of
       LinkedIn's cross-promotion features for simplicity's sake.

        a. Use a catchy event title: When promoting your event on LinkedIn, make
           sure to use a title that captures attention. The title you use to
           promote your event on LinkedIn should be urgent, specific, and
           unique. If you can't create a title that hits these attributes, aim
           to create a title that fulfills at least two of them.

    2. Get in touch with members in your groups. Every business should be part
       of a few LinkedIn groups. These industry-relevant groups should become
       the first place you begin talking about your event.  If possible, ask
       group member colleagues you're familiar with to talk about your event on
       your behalf.

    3. Update your status regularly. Ideally you (and others in your company)
       update your LinkedIn status regularly. Now is the time to update a bit
       more frequently and focus the updates on your event. Don't repeat the
       same verbiage each time you update your status. Instead, find new and
       creative ways to talk about the event in your status updates.

        a. Promote the benefits: One way to refresh mentions of your event is to
           choose a different benefit to focus on each time. Make a list of the
           ways your event will help an attendee and choose one benefit for each
           update. You can even create a blog post for each one and link your
           updates to your post or event landing page.
    4. Use LinkedIn's ad feature. You can also promote your event by advertising
       it on LinkedIn. Build this cost into your budget ahead of time, and when
       it's appropriate, begin running targeted ads to promote your event.

About Gilbert:
Gilbert exhibition booth design is a design, construction, and event management firm specializing in trade show exhibits, commercial interiors, and corporate events. For over 30 years, Gilbert and its team of expert designers and craftsmen have been elevating brands by creating engaging environments that produce lasting impressions. Gilbert's three business units, Exhibition, Architectural, and Live, are each specialized for their respective sectors. Gilbert Exhibition provides turnkey services for trade show attendees including design, fabrication, and exhibit management, Gilbert Architectural delivers innovative design and high-end construction services for permanent environments, and Gilbert Live handles corporate event planning and production.

Media Contact: Desiree Olivera, Gilbert, 631.577.1100, dolivera@gilbertexperience.com

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SOURCE Gilbert