New York Web Design Company, Lounge Lizard, discusses the Benefits of Storytelling in Web Design

NEW YORK, Aug. 25, 2018 /PRNewswire/ -- Lounge Lizard is globally recognized as a top New York Web Design Company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Stories have always been powerful because of how they affect us on a biological level. Due to this unique connection, storytelling has become an integral part of the marketing world although often without people understanding exactly why. It has also proven to be very effective for website design. Today New York web design company, Lounge Lizard, discusses the Benefits of Storytelling in Web Design.

    1. Stories are motivating. A funny story makes us laugh. A scary story can
       make us tense and jump at the smallest noise. There is motivation that
       takes place when we immerse ourselves in a story because we are living
       vicariously through the characters in the story. Interestingly it has
       been shown that when we are treated with trust or kindness our brain
       releases oxytocin, which is a neurotransmitter that encourages us to
       respond with a similar positive behavior. A story that can show
       overcoming struggles, earning trust, or receiving kindness can then
       motivate people to positive behavior which is beneficial when you are
       attempting to illicit a reaction.
    2. They create a journey. In essence a story takes you from Point A to Point
       B. You travel from one place to another and during that journey is where
       the magic happens. Fables and the earliest stories on record were often
       life lessons about greed or specific dangers and by following the advice
       of the story you could avoid falling into the same situation. Our
       imagination can translate those lessons to our own life which in turn
       makes us act in one way or another. It has been proven that people get
       caught up in this journey and often want to follow it to its conclusion
       because we have to see how it ends! Good storytelling on your website
       creates a journey that should entice customers to follow along to see the
       ending. Stories and journeys can be big or small depending on the path of
       action you are travelling on the site.
    3. Stories capture attention. There are three general stages of interaction
       with a story; attention, connection, and action. The first step in a good
       story is to capture attention which is done by building up a plot which
       creates anticipation of a climax. As designers and marketers know,
       capturing attention is a key aspect of engagement and stories are an
       excellent vehicle for doing this because of their basic structure.
    4. They turn ideas into reality. A good story tends to come to life in the
       human brain when we are engaged which then leads to oxytocin being
       released. Our imaginations get involved and concepts are transformed into
       a current reality. When you tell the origin story of a business that
       showcases the struggle to overcome a problem or issue, how you built
       something from the ground up with blood, sweat, and tears, or the mission
       that inspired the launch, people can connect with that. They can imagine
       themselves in that situation which then turns the idea into something
       real which is important for engagement, connection, cohesion, and trust
       between you and customers.

Lounge Lizard New York Web Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

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SOURCE Lounge Lizard