AutoPacific Announces 2018 Ideal Vehicle Awards - Chevrolet Receives Most Brand Wins, Sweeps Pickup Segments; Tesla Returns To The Top

NORTH TUSTIN, Calif., Aug. 30, 2018 /PRNewswire/ -- Automotive research and consulting firm AutoPacific, Inc. today announced the 2018 Ideal Vehicle Awards (IVA), recognizing vehicles that best meet owners' expectations for the product. The 2018 awards are based on responses from more than 58,000 owners of new vehicles across all major manufacturers.

Based solely on owner input, AutoPacific IVAs measure the fusion between owner expectations and reality. "IVA's speak to a vehicle's layout and design," says AutoPacific president George Peterson. "Giving owners a chance to tell us what they would change and how they would change it reveals which vehicles are designed to meet their needs and expectations. In other words, having owners who are happy with things the way they are says the manufacturer did their upfront research and designed the vehicle with their target buyer in mind."

U.S. brands receive fourteen IVA vehicle wins, up from eleven last year, plus the top overall vehicle and top popular and premium brands. European brands receive eight vehicle wins, up from six in 2017. Asian brands receive five wins, down from six in 2017.

IVA's Reveal Industry Shortcomings

Consistent with past years, IVA's reveal that info/entertainment technology, interior quietness, power and acceleration, safety features and interior storage are the areas consumers are most likely to want to change. "Overall, the percentage of consumers who want better performance in these areas is about the same today as it was three years ago, and this presents major opportunities for automakers," says Peterson.

Trucks Outperform Cars

While there is still room for improvement, trucks (SUVs and pickups) outperform cars in all IVA attributes, notably visibility, technology, interior quietness and safety features. "SUVs continue to grow in popularity by giving consumers car-like fuel economy and better overall design, including technology and visibility. We will most certainly see continued growth in SUV sales, coupled with a decline in car sales," says Peterson.

Chevrolet Leads with Six Wins; Sweeps Pickup Segments

General Motors leads in total IVA wins with seven winning vehicles, six from the Chevrolet brand, including the top scoring vehicle overall, Chevrolet Suburban, and one from Cadillac. "The Suburban nailed most of the problem categories. Its packaging is just what their target consumer wants," says Peterson. Additionally, Chevrolet wins all three pickup segments with the Silverado 1500, Silverado HD and Colorado, which tied with the Honda Ridgeline.

Tesla Wins Top Brand; EVs Primed for Top Scores

EVs have several advantages over ICEs - quietness, interior spaciousness and acceleration to name a few - and IVA results begin to expose these benefits. Returning as the top overall brand after falling short of Porsche last year, Tesla receives the high score by providing owners with optimal acceleration, industry leading passenger and cargo space and a center screen that is deemed perfect by 100% of Tesla owners. "EVs designed from the ground up, like Tesla models, Chevrolet Bolt and Nissan Leaf have the ability to achieve higher scores than ICE vehicles in several attributes. We expect to see a rise in IVA scores as EVs continue to grow in number and popularity," says Peterson.

2018 Overall Winner: Chevrolet Suburban
2018 Most Ideal Brand Overall: Tesla
2018 Most Ideal Popular Brand: Ford

    Passenger Cars

    Luxury Car                        BMW 5-Series

    Aspirational Luxury Car           Audi A5

    Large Car                         Chrysler 300

    Luxury Mid-Size Car               Lincoln MKZ

    Mid-Size Car                      Honda Accord

    Premium Compact Car               MINI Hardtop/Convertible

    Compact Car                       FIAT 500L

    Economy Car                       Chevrolet Sonic

    Sports Car                        Porsche 911

    Sporty Car                        Dodge Challenger

    Mainstream EV Car                 Chevrolet Bolt EV (tie)

                                      Nissan LEAF EV (tie)


    Light Trucks

    Light Duty Pickup                 Chevrolet Silverado 1500

    Heavy Duty Pickup                 Chevrolet Silverado HD

    Compact Pickup                    Honda Ridgeline (tie)

                                      Chevrolet Colorado (tie)

    Luxury SUV                        Cadillac Escalade

    Large SUV                         Chevrolet Suburban

    Mid-Size SUV                      Jeep Grand Cherokee

    Premium Luxury Crossover SUV      Mercedes-Benz GLS

    Luxury Crossover SUV              BMW X3

    Entry Luxury Crossover SUV        Audi Q3

    Large Crossover SUV               Mazda CX-9

    Premium Mid-Size Crossover SUV    Ford Edge

    Mid-Size Crossover SUV            Ford Escape

    Compact Crossover SUV             MINI Countryman

    Minivan                           Honda Odyssey

About AutoPacific
AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm, founded in 1986, also conducts extensive proprietary research, forecasting, and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters are in North Tustin, California, with affiliate offices in the Detroit area, North Carolina and South Carolina. Additional information can be found on AutoPacific's website: http://www.autopacific.com/.

The 2018 Ideal Vehicle Awards (IVA) are based on scores developed using results from AutoPacific's national New Vehicle Satisfaction Survey. Respondents to this survey are owners of new model year cars and trucks purchased from September through December 2017. The questionnaire was administered from January through April 2018. Respondents rate 14 vehicle attributes concerning their desire for change. Those vehicles wanting the least change win the IVA for their class.

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SOURCE AutoPacific