Digital Marketing Agency, fishbat, Discusses How Brands Can Reach Generation Z in Their Marketing
LONG ISLAND, N.Y., Sept. 6, 2018 /PRNewswire/ -- In order to help businesses target key demographics and maximize growth, digital marketing agency fishbat discusses how brands can reach Generation Z in their marketing.
While much of the discussion around the younger generation focuses on groups like Millennials, Generation Z - generally considered to be made up of consumers born after 1995 - is a hotbed for growth for companies that are willing to make the proper marketing efforts.
Generation Z consumers are some of the most tech-savvy on the market, and traditional advertising tactics are usually less than effective. Listed below are a few tips on how brands can reach this key demographic in their marketing.
Meet Them Where They're At. While traditional digital advertising schemes put a large emphasis on services like Google Ads and display marketing, Generation Z consumers are glued to their phones and are heavy consumers of social media. It makes sense, then, that advertising efforts designed to appeal to these young people be focused around mobile-optimized content and ads on services like Facebook, Twitter, Instagram, and Snapchat. Marketing efforts need to be adjusted specifically to target Gen Z, as traditional advertising schemes are largely considered ineffective. Companies that take the time to build a presence on social media with mobile-optimized content are likely to reap the rewards of their efforts.
Get to The Point. Gen Z consumers are tech savvy and know how to find the information they want. They are also quite resistant to advertising. Any marketing that they happen to give the time of day will need to be quick, direct, and to the point. Within a matter of seconds, this particular demographic will have made up their mind regarding whether to look into a product or service further or completely ignore it. Make sure all advertising efforts cut to the chase for the maximum return.
Prioritize Video Content. One of the primary ways that members of Generation Z get their entertainment is through visual content, and successful YouTubers have made a career out of providing entertaining material in the form of 1 to 3-minute videos. Producing quality video content can be expensive and tricky, but short clips that capture the user's attention as they're scrolling through a social media feed are a valuable method for grabbing the attention of this particular demographic. Text advertisements are generally ill-advised with younger consumers.
It's important too, however, that the videos provide information and entertain in addition to advertising a product or service. While generally not as ad-resistant as millennials, Gen Z consumers can still pretty easily recognize when they're being marketed to and prefer content that provides them value in some way rather than simply promoting a brand.
ABOUT FISHBAT
fishbat digital marketing company is a full-service firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses. Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com
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SOURCE fishbat
