Sep 19, 2018   SOURCE: BusinessWire

Reputation Analysis of Premium Car Manufacturers 2018 - ResearchAndMarkets.com

The "Reputation Analysis Premium Cars 2018" report has been added to ResearchAndMarkets.com's offering.

The study is based on 52.8 million analyzed mentions in international media containing print, online and social media in connection with ten premium car brands. Key Performance Indicators (KPI) show different aspects of premium car brand reputation in comparison.

Scope of the Report

  • Analyzed brands: Audi, BMW, Jaguar, Jeep, Land Rover, Lexus, Mercedes-Benz, Porsche, Tesla, Volvo.
  • Method: mentions in about 15,000 international print, 750,000 online, and 250 million social media in seven languages have been analyzed for the study.
  • Period of analysis: February 2017 - January 2018
  • Region: seven language areas (Dutch, English, French, German, Italian, Portuguese, Spanish)
  • Calculations: Rankings and statistical Reputation Positioning

Study in numbers:

  • 3.6 million evaluative statements
  • 10 positive and 10 negative characteristics within brand promoter score
  • 17 brand perception drivers
  • 9 core values per brand
  • 10 reputation risks issues per brand
  • 3 sustainability aspects with each several sub aspects: ecological, economical, social

Key Topics Covered:

1. Management Summary

2. Research Design

3. Media Presence

4. Brand Health

5. Brand Promoter Score

6. Brand Perception

7. Brand Strategy

8. Reputation Risk

9. Brand Sustainability

10. Reputation Positioning

11. Contact

For more information about this report visit https://www.researchandmarkets.com/research/97c7js/reputation?w=4