New Employee Experience 1.5 Day Sprint Yields Rapid Results Through Design Thinking and Journey Mapping
LOS ANGELES, Sept. 18, 2018 /PRNewswire-PRWeb/ -- Los Angeles brand strategy, design and experience agency, BrandCulture, announces a new Employee Experience (EX) offering: the 1.5 Day EX Sprint. The training program reconciles cross-functional insights for a holistic view of employee experience across the five phases of the employee journey: recruitment, selection, orientation, development and sustainment. The EX Sprint leverages design thinking and journey mapping to quickly and thoughtfully identify opportunities for employee experience improvement.
"In today's hyper-competitive business environment, attracting and retaining talent takes more and more time and money," comments BrandCulture co-founder and Managing Director Eric Pinckert. "It would make a real difference if companies invested even a fraction of what they spend on recruiting to engage employees after the hire. Too many companies miss opportunities to reinforce the unique and distinguishing aspects of their company culture over the course of the employee journey." The BrandCulture EX Sprint works to identify opportunities to align the employee experience and reinforce and enhance organizational culture in a compressed one-and-one-half day timeframe.
Through Design Thinking Innovation, the EX Sprint curriculum aligns employees with their company's core values, vision and Shared Purpose. BrandCulture analyzes Team Decision-Making and Leadership Styles to identify potential areas of conflict, and utilizes their Culture Framework and Journey Mapping to further align the organization and develop a 30-Day action plan for the organization. BrandCulture then offers weekly Reporting, Reviews and Results to ensure proper implementation.
Through the 1.5 Day EX Sprint, companies obtain a nuanced and valuable understanding of employee needs, perspectives and ambitions to improve the employee experience. BrandCulture's program has yielded proven results even with large, heterogeneous global organizations like Princess Cruises, activating Princess' shipboard and shoreside workforce as brand and culture advocates.
As companies grow and become more decentralized, they must use a variety of techniques to manage, direct and expand Shared Purpose throughout their organizations. BrandCulture's Employee Experience Sprint aligns brand and culture around a company's Shared Purpose to promote and enhance recruitment practices, retention and productivity.
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