New guide from Epcon Franchising offers strategies for regional builders to compete more effectively against national builders
COLUMBUS, Ohio, Sept. 20, 2018 /PRNewswire/ -- A new guide released today by the Epcon Homebuilding Franchise explains how regional builders can compete more effectively with larger competitors. The guide, "Four Strategies to Gain a Competitive Edge over National Builders" (http://EpconFranchising.com/custom-home-builder-business-strategies), shares the stories of five home builders with varied backgrounds and levels of experience.
"At one time or another, nearly every regional home builder will face competition from a bigger builder with more name recognition and more resources at its disposal," said Jad Buckman, business development manager for Epcon Franchising. "With this new guide, we share how regional builders can position themselves to compete with national builders by adopting a few effective strategies."
Among the strategies covered in the guide is to look for the "blue ocean" by creating uncontested market space. As a result, regional home builders operate in a "blue ocean," as opposed to one churning with fierce competitors.
"Epcon Franchising has done extensive research into the wants and needs of 55+ home buyers," Buckman said. "For example, smaller communities of detached single-family homes appeal to the Baby Boomer buyer, but these types of communities might be unattractive to national builders. This could potentially give regional home builders a unique competitive position in their markets."
The other strategies covered in the guide are: streamlining processes, finding strength in numbers and the power of a name.
"This new how-to guide shares how Epcon's Franchise Builders have implemented these strategies," Buckman said. "We hope the guide offers builders some helpful advice for finding a competitive advantage against the big nationals."
The guide can be downloaded at no cost http://EpconFranchising.com/custom-home-builder-business-strategies.
About Epcon
Headquartered in Dublin, Ohio, Epcon is one of America's largest home builders (Builder Magazine, 2018). Epcon has integrated smart, innovative designs with the most desirable modern amenities to appeal to the lifestyle of the 55+ home buyer for more than 30 years.
By leveraging what's made Epcon a success, including its proven designs, technology and marketing and sales resources, Franchise Builders are given a competitive advantage to build smarter, maximize potential and scale faster.
Learn more at EpconFranchising.com.
Disclaimer: The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document. Certain jurisdictions require registration prior to the offer or sale of franchise. We do not offer franchises in jurisdictions where we are not registered (or exempt from registration). Epcon Communities Franchising, Inc. 500 Stonehenge Parkway, Dublin, Ohio 43017. Minnesota Franchise Registration No. F-3531.
Contact:
Caitlin Thompson
For Epcon Franchising
Tel: 513-659-1183
caitlin@caitthompson.com
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SOURCE Epcon Franchising, Inc.
