Koble Joins Celcom Axiata's Digital Business Solutions Portfolio

BOSTON, Sept. 26, 2018 /PRNewswire-PRWeb/ -- Today, Koble, a leading global business-to-business matchmaking platform, through its exclusive Asia-wide partnership with Axiata Business Services Sdn. Bhd., (Xpand), officially launched in Malaysia with Celcom Axiata Berhad, Malaysia's telecommunications network provider.

By integrating Koble's app into the Celcom Business portfolio of services, the platform creates a network of business opportunities for small and medium-sized enterprises (SMEs) and larger enterprises in Malaysia at an unprecedented size and scope. Through the partnership, all Celcom Business customers will enjoy exclusive benefits such as preferential rates on Koble packages and tailored campaigns. While Celcom Business customers gain more from the exclusive partnership, the platform is also open to Malaysian enterprises that are outside the Celcom network.

"We are thrilled to make our entry into Asia through our launch in Malaysia with Celcom to help small enterprises across the country solve their number one business challenge -- finding new customers," said Fabrice Saporito, Koble Founder and CEO. "I believe the Koble app and platform will quickly become the go-to business social network for Malaysian buyers to discover new customers for their businesses and ultimately close deals with them."

"I am pleased to add Koble to our suite of solutions for SMEs and enterprises," said Mohamad Idham Nawawi, Chief Executive of Celcom Axiata Berhad. "Celcom and Axiata, with a wide LTE coverage and a suite of solutions, are excited to play a major role in assisting both small and large businesses to increase productivity and potentially grow their business in the digital market."

Although B2B purchasing online is more than double B2C buying, the current $300B digital advertising market is primarily geared towards consumers and dominated by platforms such as Facebook and Google. The lag in B2B advertising spend behind purchasing is largely due to the complex nature of B2B sourcing and buying.

Koble is eliminating the friction of B2B buying and selling online by blending consumer networking for faster adoption with the requirements businesses need such as authenticity and privacy. In doing so, it makes it easier for professionals to meet each other for mutually beneficial business conversations by removing the following issues:

    --  Frustration from the lack of access to qualified buyers leads.
    --  Nuisance and discomfort from cold unsolicited outreach and rejection.
    --  Wasted resources from the time spent searching and high marketing cost.

Members of the Koble network now have access to free and premium features including:

    --  Targeting: Allows businesses to pick the exact group of professionals or
        companies they want to start conversations with for their business -
        whether it's a specific company or buyers of a matching interest.
    --  Readometer: Helps businesses to know how much time people have actually
        spent on their profile and content. It applies to pictures, PDF's and
        embedded videos.
    --  Anonymous Chat: Enables buyers to hold their personal identity from
        their company ID and reveal it whenever they want to in the business
    --  Peer Performance Comparisons: Gives businesses the ability to compare
        their engagement and potential leads against the performance of peer
    --  TrueReview: Offers a Yelp-like element to B2B buying. Suppliers and
        buyers are ranked based on their reviews; meaning the better the
        recommendation, the higher the ranking.

Koble enters the market with an innovative pricing strategy. Unlike most social networks or lead generation technologies that charge per impression or per click, Koble's subscription pricing is largely driven by successful connections with other businesses. Koble users can start for free, paying only after their first two conversations get responded to by other businesses. This pricing model focuses on creating genuine connections between businesses and generating a return on investment for both buyers and sellers. Koble outpaces any business networking solution on the market today with a 33% response rate on the platform.

With monthly subscription starting at RM40 a user per month, Koble reduces to the cost of a qualified lead to a fraction of the cost Malaysian businesses are paying for qualified leads today. A Google Survey commissioned by Koble in July 2018 found that Malaysian businesses are currently paying between RM300 to RM900 Malaysian for a qualified lead.

Celcom customers, existing and new, will gain even more from the partnership by benefiting from exclusive pricing and special campaigns:

    --  3 months of the Koble Pro Plan for free with an annual commitment to the
    --  50% off the Koble Starter and Pro Plan list prices.

Celcom Axiata is the first to market Koble in Asia. The Koble platform, accessible on the web at Koble.com, and through the iTunes App Store and Google Play Store, is currently used by professionals working with GE, Oracle, Harley Davidson, AXA, Sprint, Carlsberg and thousands of SMEs seeking to do business globally.

About Koble
Koble is a business-to-business (B2B) matchmaking platform that is reimagining the way larger companies and smaller businesses connect. The Koble platform is a buyer-friendly community that encourages business professionals like you to use content to spark genuine conversations and mutually beneficial engagements. Matches between business buyers and sellers are created through the Koble platform and the Koble mobile application when a user shows interest in the content posted by another user or by viewing a company profile page. By improving upon current B2B social networks and platforms that are designed solely for building personal brands, businesses on Koble see message response rates twice as high as the response rates on other professional networks and click-through rates more than five times the industry average.

By encouraging our users to ask for help or share original content from their company with the community they join, we've seen new relationships being formed in over 1 out of 3 matches!
Koble is headquartered in Boston. To learn how Koble can help you make more valuable business connections and signup for free, visit http://www.koble.com.

About Celcom

Celcom is Malaysia's leading data network provider, with 9.6 million customers. Established in 1988, it boasts the widest national 2G, 3G and 4G LTE networks, covering over 98% of the population. Currently the largest mobile broadband and corporate services provider, Celcom is now moving towards integrated multi-access and multimedia services, in line with evolving technologies and consumer behaviour in Malaysia. A culture that places the customer FIRST(TM) is reflected in our award-winning customer service, products, and other corporate accolades at a regional level. Celcom is part of the Axiata Group of Companies, one of the world's largest telecommunications companies, with close to 350 million customers across 11 Asian markets. For more information on Celcom, log on to http://www.celcom.com.my