New York Website Design Company, Lounge Lizard, discusses Common Local SEO Mistakes Everyone Makes

NEW YORK, Oct. 5, 2018 /PRNewswire/ -- Lounge Lizard is globally recognized as a New York website design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Everyone makes mistakes, but it is what you do after the mistake is made which can often be the difference between success and failure. When it comes to Local SEO, mistakes are made often due to being unaware of the consequences of the actions which can easily be corrected for better rankings and increased opportunities to earn conversions. Today NY based web design company, Lounge Lizard, discusses Common Local SEO Mistakes everyone makes.

    1. Using HTTP rather than HTTPS. Obtaining an SSL Certificate is a fairly
       simple process as they can be purchase from your website host or domain
       name registrar, and some even provide it for free. What this certificate
       provides is an added layer of security after it is installed on your
       website. From an SEO perspective, Google now alerts users that a site is
       not using HTTPS by placing a red-highlighted box saying "Not secure"
       before the site URL. People do not feel as safe or comfortable using a
       'not secure' site especially if your conversions involve entering
       personal information. Not only will using HTTP lower rankings over time
       but it can also reduce conversions of the people who do go to the site
       due to concerns over security.
    2. Incorrect business name in Google My Business. Your business name on your
       Google My Business page should be your business name only. You should not
       include keywords, location words, or anything else other than your actual
       business name. In addition to this being a violation of Google's
       guidelines, it can also confuse consumers if they have found the correct
       business or not. Keep in mind, people can report your business for using
       Spam-techniques such as additional terms or keywords in your business
       name which can cause Google to take action, something nobody wants.
    3. Not using a Google Map to showcase location. Every business should
       include location information for their business such as at the bottom of
       landing pages and on the About Us or Contact Us pages. With that address
       a Google Map should always be used not only for people to easily find you
       but also so that Google easily finds your address.
    4. Using generic CTAs. Generic CTA's such as "Click Here" as anchor text are
       a waste of time and space. Anchor text should always be relevant and
       useful. Google looks as the content around every hyperlink on your site
       and evaluates it, so those generic CTA's are not helping your SEO
    5. Forgetting Alt Tags for images. Alt Tags are important for multiple
       reasons including SEO. Having keywords will help your images rank and are
       also very useful when an image does load or for visually impaired people
       who utilize screen-readers or similar technology.
    6. Having a slow-loading website. Slow sites directly affect your rankings
       because the slower your site, the higher the abandonment rank. Google
       tracks the usefulness of sites with various metrics and if they see that
       people don't get what they need for your site, in this case due to
       getting bored waiting for it to load, your rankings will suffer due to a
       lack of customer satisfaction.

Lounge Lizard Website Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000,

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