UNTUCKit Selects NewStore to Help Scale Rapidly Growing Brick & Mortar Presence in U.S. and Canada
NewStore, Inc., the first to provide Omnichannel-as-a Service, today announced that UNTUCKit is the latest customer to embrace its transformative retail experience. Since the direct to consumer brand opened its first store in 2015, UNTUCKit has scaled its physical footprint tremendously. With clienteling, endless aisle, mobile checkout, and omnichannel fulfillment powered by NewStore, UNTUCK is optimizing its quickly growing business through omnichannel capabilities that scale.
“Our objective is to take the friction and frustration out of retail,” said Stephan Schambach, Founder and CEO, NewStore. “UNTUCKit is among a group of digital native brands that are innovating quickly and overtaking traditional retailers in many ways. Often times retailers struggle in times of rapid expansion, but Chris Riccobono and Aaron Sanandres have made it a priority to introduce the most innovative technology in retail to ensure its core values are scalable.”
UNTUCKit has changed what it means to be effortlessly casual. Implementing NewStore allows the brand to deliver a similarly effortless store experience. The platform enables UNTUCKit store associates to connect meaningfully with customers through mobile and offer inventory visibility for real-time access, providing a top of the line digital experience within the stores. Through the NewStore platform, the brand is also able to provide customers with an array of modern fulfillment options, such as buy online pick up in store (BOPIS) and buy online return in store (BORIS). NewStore acts as the single point of sale (POS) system for UNTUCKit, while bringing endless aisle functionality into stores.
“We started UNTUCKit with the goal of redefining casual and comfortable apparel. As we experience rapid growth, especially continuing our international expansion, we’re in a transitional period where our business will greatly benefit from an omnichannel approach,” said Aaron Sanandres, Co-Founder and CEO, UNTUCKit. “What NewStore has built makes our store associates more productive and our stores more profitable. This partnership will help us scale rapidly, while providing an exceptional experience our customers expect and deserve.”
The NewStore Omnichannel Platform has been rolled out in 41 UNTUCKit stores - 40 in the U.S. and one in Canada.
About NewStore
NewStore transforms brick and mortar shopping
into app-powered, digitally connected retail experiences. Purpose built
for the most demanding consumers, NewStore is the first to provide
Omnichannel-as-a Service, integrating a cloud-based order management
system and Mobile POS. With intuitive apps on the front-end for store
employees and pre-built ecommerce connectors, retailers can easily offer
Endless Aisle, Mobile Checkout, Omni Fulfillment, and Clienteling.
NewStore was founded by Stephan Schambach, who revolutionized ecommerce
by putting it in the cloud with Demandware (now Salesforce Commerce
Cloud). The company is located in Boston, New York, and Berlin. Learn
more at www.newstore.com.
About UNTUCKit
One of the fastest-growing retail brands in
the U.S., UNTUCKit was created to solve the problem that millions of men
struggle with every day by offering shirts designed specifically to be
worn untucked. Since launching in 2011, UNTUCKit has grown to 13 product
categories, ranging from T-shirts and polos to sports jackets and
performance wear. The brand has introduced lines for women and children,
offering perfectly contoured hemlines and more than 50 tailored fit
options for the whole family. The brand is dedicated to creating an
unmatched shopping experience, with 40 physical retail locations across
the U.S.—with plans to open an additional 15 by the end of 2018—and one
location in Toronto, Canada. For more information visit UNTUCKit.com.
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