Halloween Spend Reaches $9 Billion: How To Optimize Your eCommerce Website To Take Advantage
NEW YORK, Oct. 25, 2018 /PRNewswire-iReach/ -- Consumers spend about $9 billion throughout the Halloween season, proving that this holiday can provide a sizable lift in any brand's bottom line.
DesignRush.com, a digital destination that helps business professionals find top partner agencies, the latest marketing trends and effective business growth strategies, analyzed how eCommerce and retail businesses can capitalize on the Halloween season to increase revenue.
Top 5 eCommerce Web Design Tips To Improve Halloween Season Revenue
1. Optimize For SEO
Over 35 percent of online shoppers looking for Halloween inspiration search online first. By optimizing your website for SEO, you'll make it easier for consumers to find your products faster. What's better? The traffic garnered through SEO optimization is free.
2. Target Younger Demographics
Target audiences that skew younger are more likely to complete online purchases. When faced with a choice between older or younger customers in your web design or eCommerce marketing efforts, targeting a younger demographic will likely yield a better return on investment.
3. Think Beyond Costumes & Candy
Consumers may still spend the most money on costumes and candy, but Halloween decoration sales still bring in a respectable $1.88 billion in sales. If you're hoping to capture additional Halloween puchases, branching out into slightly less saturated markets may give you the competitive edge you need.
4. Incentivize Consumers With A Great Deal
What better way to encourage conversions that a sale? Promo codes, limited time sales and other promotions can add a sense of urgency that some consumers need to complete a purchase. Plus, these efforts can be integrated into your marketing strategies, such as email campaigns and social media posts.
5. Invest In Content Marketing
Create a section of your website dedicated to how your brand and like-minded consumers celebrate Halloween. By creating high-quality blog content, immersive videos and other forms of content marketing, you'll be able to get your audience excited for Halloween, give them seasonal ideas, post timely photos, share product functionalities and more.
Although concrete tips are helpful for businesses who are working on targeting customers effectively during the Halloween season, it can also be beneficial to see examples of successful eCommerce websites capitalizing on timely trends in action.
DesignRush rounded up the three best eCommerce Halloween sites of 2018, which include:
1. Amazon
Amazon embodies eCommerce done right. Although the interface could be flashier, the platform itself functions extremely well. Users can quickly and easily search for any Halloween item under the sun, where they are sure to find coveted deals.
The website itself is optimized for SEO. In addition, its own search functions utilize Amazon-specific SEO, which helps potential customers find exactly what they are looking for on the robust site.
2. Walmart
Similar to Amazon, Walmart is a well-designed, fast-loading website. Walmart placed a strong emphasis on user experience, which resulted in an aesthetically pleasing platform.
The site features Halloween content and timely sales prominently, is optimized for SEO and mobile devices, and features candy, costumes and all sorts of Halloween items.
3. AMC Theatres
AMC Theatres is a great example of a business capitalizing on a holiday without transforming their entire business model. The movie theatre chain created a simple, beautiful and easy to navigate website.
Currently, Halloween-specific promotions run across the homepage, including a Hocus Pocus anniversary screening promotion, scary movie banner ads, and a subscription viewing service that offers a helpful deal to consumers with a clear call to action.
"Each of these brands showcases the tenets of effective eCommerce," says DesignRush Founder and Executive Director Gabriel Shaoolian. "When businesses take the time to tailor a few pieces of their web design for timely promotions, like Halloween, they will be able to increase organic traffic and eCommerce purchases for years to come."
Businesses hoping to increase online conversions and revenue during holiday seasons (and year-round) can find the top eCommerce web development companies on DesignRush.
On the site, users can compare web design agencies by clients, cost, portfolio, expertise, leadership, reviews and more. This ensures that they find the company that matches their brand the best.
About DesignRush: DesignRush.com is a digital destination to inspire creativity and the discovery of marketing, design and technology trends. The company was founded by Gabriel Shaoolian, an experienced entrepreneur and digital marketing expert.
DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design & Branding Agencies, Website Design Companies & E-Commerce Website Design & Development Companies.
In addition to listing the best professional agencies, DesignRush's Best Designs section showcases the best designs in web, logo, print, packaging, mobile apps and video. Users can filter best designs by industry. DesignRush also features comprehensive articles in the Trends & Insights section.
Media Contact: Stephanie Sharlow, DesignRush, 4193566394, stephanie@designrush.com
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SOURCE DesignRush
