Northwest Honda Dealers, KATU, and Live 95.5 Launch the "Kind is Better(TM)" Campaign

PORTLAND, Ore., Nov. 1, 2018 /PRNewswire/ -- Northwest Honda Dealers, KATU, and Live 95.5 join forces today to positively affect youth mental health in our community through the "Kind is Better" campaign. The campaign will create visibility surrounding issues of youth mental health, and invites and encourages real conversations to better understand the mental, emotional, and physical challenges children face in our community.

Research has shown, and we instinctually know, that being kind especially as it pertains to youth can make a difference. As such, the goals of the campaign are to start a movement and create change to encourage kindness.

"We will be asking local youth to help us understand their issues and to offer solutions that can start this change at every level, including homes, schools, and workplaces," said President of Northwest Honda Dealers Richard Lennard. "Empowering youth is a start. Additionally, we will collectively use our voices for good in our communities to support this change."

"On Nov. 1, KATU will spend the entire day introducing our 'Why?' of the mission. Throughout the campaign, we will be asking the youth for ideas that can be integrated into schools, and offering investments to the winners to make their ideas come to life," said KATU General Manager Robert Truman, who plans to make this campaign a major focus of the station. "This is just the beginning. This will be a multiple year commitment to follow through and create action."

Lennard said, "The 'Kind is Better' campaign is designed to impact real change around the pressing issues of childhood mental health. Kindness and communication across many platforms are life skills that need to be taught, practiced, and rewarded beginning at an early age."

Alpha Media's VP of Sales Amy Leimbach stated that "by taking a stand with messages of kindness, we endeavor to make an impact on the health and well-being of the communities we serve."

We believe each act of kindness leads to another and with support from compassionate individuals and organizations, we will collectively create a movement to build a kinder community, one kind act after another. What will you do to join us?

For more information, please visit www.KindisBetter.org.

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SOURCE Northwest Honda Dealers