Gaining Global Visibility: How Targus Powers Up Product Development with Centric PLM

CAMPBELL, Calif., Nov. 15, 2018 /PRNewswire-PRWeb/ -- Targus was formed in London, UK in 1983 and counted emerging computer giants such as IBM among its first customers. Known for producing the original laptop case, Targus has been in the business of providing equipment and accessories for the mobile workforce ever since.

Today, Targus is a US-based global brand that makes ranges of laptop bags, tablet cases, backpacks, computer peripherals and docking stations to support workers on the go across the world. Targus now has 45 offices worldwide, coordinated from company headquarters in Anaheim, California, and has thriving B2B and B2C channels with direct distribution in over 100 countries.

"We needed a central tool to give our procurement team visibility of all the projects in development globally and we began researching PLM solutions. However, we soon realized that there were significant differences in our operations across the globe and it would be difficult to immediately bring in a standardized software solution. This is where Centric PLM has really made a difference," explains Ron DeCamp, Vice President, Global Product Management & Development. "Because teams collaborate across 5 major offices in 4 different time zones plus all the regional sales offices, days were lost in the past waiting for replies to emails and updated spreadsheets. Now, once information is uploaded in PLM, it appears instantly for our users everywhere. There is a single source of the truth, eliminating discrepancies in product descriptions and codes that crept in when regional teams worked separately. It saves us time and reduces the redundancy of creating the same product in multiple places."

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Targus (
In 1965, the brand revealed its avant-garde take on fashion. Using metal as fabric, it You work hard and we know it. At Targus, we spend hundreds of hours a year learning about how people work, where they work, and what they need to perform at their best.
With a heritage rooted in the mobility of on-the-go-professionals, we strive to advance the mobile accessories category with cutting-edge, quality-made, productivity-boosting solutions -- carrying cases, tech accessories, and peripherals -- that enable an ever-changing workforce to perform at their best anytime, anywhere.
Since our founding in 1983 with the debut of the original laptop bag, we've grown to become a global brand -- with 45 offices worldwide and direct distribution in more than 100 countries -- that supports large enterprises and end users alike
Targus. Everywhere You Work.

Centric Software (
From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone, and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric's flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM, including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Product Leadership Award in Retail, Fashion, and Consumer Goods PLM in 2018 and Frost & Sullivan's Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2016 and 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

Media Contacts:
Centric Software
Americas: Jennifer Forsythe, jforsythe(at)
Europe: Kristen Salaun Batby, ksalaun-batby(at)
Asia: Lily Dong, lily.dong(at)

SOURCE Centric Software