Budweiser to Malt Barley on the International Space Station

Following pledge to be the first beer on Mars, Budweiser deploys third experiment for microgravity beer research

     WHAT:                  Budweiser, in partnership with the ISS U.S. National Laboratory, announced its newest
                             experiment, malting barley, as part of its ambitious goal to create a microgravity beer
                             for Mars.



                            Budweiser's payload of barley seeds is scheduled to depart for the ISS next Tuesday
                             (December 4) as part of SpaceX's 16th Mission to the Space Station.



                           The King of Beers is aiming to malt barley in zero-gravity and will plan to examine
                             strains of barley seeds as they go through the processes of steeping (rapid hydration),
                             germination, and kilning (drying) associated with malting barley. Results from this
                             research could help Budweiser develop new malt barley varieties that are more tolerant
                             to extreme stress environments and could also provide valuable insight for the general
                             agricultural community.




     WHEN:                  The SpaceX mission is scheduled for Tuesday, December 4 at 1:38 p.m. EST and will be
                             live streamed via Nasa.gov/nasalive. This will mark the 16thcommercial resupply
                             mission (awarded by NASA) to the International Space Station from Launch Complex 40 at
                             Cape Canaveral Air Force Station and it will be Budweiser's third experiment in
                             partnership with the ISS U.S. National Laboratory.




     ASSETS:       
            - New, official Budweiser CubeLab patch: https://www.webcargo.net/l/pfFfXpzJOI/
                    - Press Release: https://www.iss-casis.org/press-releases/more-than-20-u-s-
                    national-laboratory-payloads-part-of-spacexs-16th-mission-to-space-station/




     ABOUT                  Budweiser, an American-style lager, was introduced in 1876 when company founder
                             Adolphus Busch set out to create the United States' first truly national beer brand -
                             brewed to be universally popular and transcend regional tastes. Each batch of Budweiser
                             stays true to the same family recipe used by five generations of Busch family
                             brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended
                             layers of premium American and European hop aromas, brewed for the perfect balance of
                             flavor and refreshment. Budweiser is made using time-honored methods including
                             "kraeusening" for natural carbonation and Beechwood aging, which results in
                             unparalleled balance and character.




     MEDIA CONTACT 
            Chris El-Dabh

                   
            
              cel-dabh@3pmagency.com

/PRNewswire -- Nov. 27, 2018/

SOURCE Budweiser