Next Level Seminar Asks: Are You Marketing or Selling Yourself?

NEW YORK, Nov. 29, 2018 /PRNewswire-PRWeb/ -- Next Level(http://www.clevelonly.com) seminar asks senior-level job candidates: Are you marketing or selling yourself?

"If you are asking for or wanting a job, you are involved in a sales action and looking to close a deal," Jack Robbins, CEO of Next Level, says. "If prior to that action, one has done no marketing and is hoping that the prospective employer will make a choice that rewards you, chances are it won't happen."

"Marketing is an action, more likely a series of actions, that lays the groundwork and prepares your potential clientele (prospective employers in this context) for the inevitable sale," Robbins points out. "The best one can hope for when selling in the absence of marketing is either a 'no result' or a mediocre offer because no care or effort has been taken to put the prospective employer into a 'predisposed' mindset to place you above everyone else submitting resumes--you are one of the crowd."

"Marketing targets your 'public' (CEOs and hiring managers). and cultivates a desired response from them based on a study of their wants and needs," Robbins emphasizes, "It is far more complex and influential than a sales pitch. Not knowing the difference can be costly."

SOURCE Next Level