South Korea's No. 1 Mobile Messenger Kakao's Blockchain Platform 'Klaytn' Partners with Large-User Based Blockchain Projects Including 'Watcha' and 'Atlas'

    --  Service providers with massive user base to drive mainstream adoption of
        blockchain
    --  Klaytn to continue expanding partnerships to validate blockchain's value
        and utility

SEOUL, South Korea, Dec. 10, 2018 /PRNewswire/ -- Kakao's global public blockchain platform 'Klaytn' has announced its partnership with blockchain projects developed by large user pool-based service providers, most notably 'Watcha' and 'Atlas.'

Klaytn prioritizes its efforts on the mass adoption of blockchain-empowered services as to substantiate the value and utility of blockchain technology. In doing so, Klaytn has earlier made partnerships with 9 service providers including 'Wemade Tree' and 'Piction Network' in October, and established additional partnerships with 8 blockchain projects including 'Contents Protocol' powered by 'Watcha,' 'Atlas' powered by 'Zanadu,' and 'BORA' developed by 'Way2Bit.'

Using the deployed Klaytn testnet, the partners work towards further reinforcing Klaytn's ecosystem by releasing their DApp services at the time of mainnet launch, and will thereby contribute to the popularization of blockchain. Until the mainnet release in the first half of 2019, Klaytn will continue to expand its partnerships.

'Contents Protocol,' a content review data platform powered by 'Watcha', a film rating and recommendation app with 4.5 million users, is joining Klaytn. The protocol records users' film-related activities including ratings, reviews, and recommendations performed within 'Watcha Play' onto blockchain technology and rewards users based on their contribution. Contents Protocol also plans to collaborate with other digital content platforms in areas of music, comics, e-books, etc., thereby scaling the reach of blockchain in respective markets.

Atlas is a blockchain-based travel content and transaction platform developed by China's leading luxury travel company Zanadu with an established user base of 2 million high-end travelers. Atlas, based in Singapore, connects all consumers and suppliers in the travel industry to a decentralized marketplace that incentivizes content creation, transaction and consent-based sharing, and ultimately contribute towards invigorating the entire value chain in the travel industry through a transparent and fair ecosystem.

BORA, a blockchain-based digital content platform, developed by Way2Bit is also joining Klaytn. As a game and digital content platform, BORA proposes solutions to revitalize digital content service distribution and user participation based on transparent transaction records on blockchain. BORA has also previously partnered with over 20 major game developers in Korea including '4:33,' 'Action Square,' 'Factorial Games,' and 'Thumbage.'

Other notable industry partners include 'SPIN Protocol,' an influencer driven-social commerce platform; 'Cloudbric,' a deep-learning security solution spun-off from the global security tech firm 'Penta Security'; 'Insureum,' a data-sharing blockchain protocol for the enrichment of the insurance value chain, powered by the healthcare startup 'Zikto'; 'Knocknock,' a blockchain-based ID verification service powered by Singapore-based 'IDBook' in technological partnership with 'WEWAY'; and, 'Antube,' a short-video entertainment service powered by 'DATA' integrated with 'Yomob,' a mobile ad monetization platform which serves ads to over 120 million users on monthly basis.

"Klaytn is partnering with successful firms that have developed and operated services accruing millions of users, and the collaboration will contribute to building a user-friendly blockchain service," said Jason Han, the CEO of Ground X, heading the development and operation of Klaytn. He further added, "Together with initial service partners, Klaytn will take the blockchain industry to the next level by focusing on creating meaningful real use-cases, which stands as the next key challenge in our industry."

Klaytn, which has launched the testnet exclusively to its partners last October, is dedicated to the mass adoption of blockchain. In doing so, Klaytn provides user-friendly UX/UI and intuitive DX environment for developers to create blockchain services. Klaytn also separates CNs (consensus nodes) and RNs (ranger nodes) to divide roles between consensus and block replication in favor of efficiency. After completing the Klaytn testnet run to its exclusive partners, Klaytn plans to launch the mainnet in the first half of 2019. Until the official mainnet release, Klaytn will continue to expand its partnerships.

Any service providers and developers interested in using Klaytn testnet can register on the official Klaytn homepage at www.klaytn.com and apply for a partnership screening.

Continuing its community building efforts, Klaytn has successfully held 'Hello, Klaytn in BKK' meetup on November 27th in Bangkok. This Bangkok meetup followed Klaytn's first public event, 'Hello, Klaytn in SF,' which took place in San Francisco, California during the San Francisco Blockchain Week back in October. Klaytn plans to hold additional meetups in various locations with the goal to expand the reach of blockchain and increase its awareness in global markets.

[About Klaytn]

Klaytn is a public blockchain platform of the leading South Korean mobile platform, Kakao. Dedicated to validating the value and utility of blockchain technology by providing a blockchain service for mass adoption, Klaytn provides an easy development environment and friendly user experience. Klaytn seeks to continue advancing the platform to offer blockchain services for millions of users.


                   Project 
     
              Category        
     
              Contents

    ---

        Contents           
     Content                      Powered by 'Watcha,' a film rating and
         Protocol                                          recommendation app with 4.5 million
                                                           users, Contents Protocol will first be
                                                           applied to Watcha Play and also other
                                                           platforms covering a variety of contents
                                                           including music, comics, and e-books.

    ---


       Atlas              
     Travel                                  As a blockchain-based travel platform,
                                                                      Atlas connects all consumers and
                                                                      suppliers in the travel industry to a
                                                                      decentralized marketplace that
                                                                      incentivizes content creation,
                                                                      transaction and consent-based data-
                                                                      sharing.

    ---


       BORA               
     Game/Content                 A game and digital content platform
                                                           developed by Way2Bit, BORA provides
                                                           solutions for vitalizing digital content
                                                           service distribution and user
                                                           participation using transparent
                                                           transaction records on blockchain. BORA
                                                           has also previously partnered with over
                                                           20 major game developers in Korea
                                                           including '4:33,' 'Action Square,'
                                                           'Factorial Games,' and 'Thumbage.'

    ---

        SPIN Protocol      
     E-Commerce                   As an influencer driven-social commerce
                                                           platform empowering social influencers
                                                           with peer-to-peer commerce
                                                           capabilities for the first time, SPIN
                                                           Protocol allows users to work as global
                                                           influencers and individual sellers by
                                                           efficiently handing cross-border
                                                           transactions, shipping, and customer
                                                           service concerns.

    ---

        Cloudbric          
     Security                     As a strategic partner to the global
                                                           security technology vendor Penta
                                                           Security, Cloudbric is a global security
                                                           solution providing threat database based
                                                           on deep-learning AI technology.

    ---

        INSUREUM           
     Finance                                 Operated by the healthcare startup Zikto,
                                                                      INSUREUM is a blockchain protocol that
                                                                      supports the development of novel
                                                                      insurance products. The protocol
                                                                      connects insurance companies, policy
                                                                      holders, and data providers to be shared
                                                                      in an automated, transparent, and
                                                                      simultaneous manner for easier data
                                                                      analysis, sales, and claims management
                                                                      of insurance products.

    ---

        Knocknock          
     
              ID verification   Knocknock, a blockchain-based ID
                                                           verification service powered by the
                                                           Singapore-based IDBook in technical
                                                           partnership with WEWAY, offers a social
                                                           network for professionals with
                                                           industrial-strength transparency and
                                                           credibility.

    ---


       Antube             
     Content                                 A blockchain-based mobile video
                                                                      entertainment platform powered by DATA,
                                                                      a US-based digital data authentication
                                                                      and attention monetization project.
                                                                      Antube also works with Yomob that
                                                                      integrates global mobile ad networks
                                                                      including Google and Facebook to serve
                                                                      over 120 million monthly users. Antube
                                                                      shares its profit for ecosystem
                                                                      contributors from Korea, US, and other
                                                                      English-speaking countries.

    ---

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SOURCE Klaytn