Secoo Announced a Strategic Partnership with Will's Group, Aiming to Expand High-end Fitness Business
BEIJING, Dec. 12, 2018 /PRNewswire/ -- Asia's largest premium lifestyle platform Secoo officially signed a strategic partnership with Will's Group, China's leading provider of membership-based fitness facilities and services, invested by L Catterton, a subsidiary of LVMH Group. Secoo and Will's Group will leverage each advantage resources and boost the development of premium fitness area in China. The partnership also indicates a brand new business crossover for Secoo to enhance its comprehensive premium lifestyle layout.
Through this cooperation, 1) consumers can purchase the Will's monthly fitness membership card on Secoo's online platform exclusively; 2) Secoo's high-end consumers can enjoy a 30-day experience only with membership points; 3) Two sides launch a new yearly premium membership card with points rewarded. 4) Consumers can use Secoo's instalment payment for Will's membership card purchase.
The Founder and CEO of Secoo Group, Rixue LI mentioned that Will's Group is a China's leading fitness brand. Cooperating with such a premium partner, Secoo will empower the development of premium fitness maximally. In addition, Secoo will bring more multi-dimensional experience for 20 million high-end consumers by establishing a comprehensive premium lifestyle service.
The Chairman of Will's Group, Wenwei WANG represented that Secoo is the largest online & offline premium lifestyle platform in Asia. The in-depth strategic partnership between Secoo and Will's Group will promote the transformation in high-end fitness area and advocate a healthier lifestyle for Chinese premium consumers.
Founded in Shanghai in 1996, Will's Group currently operates more than 130 fitness clubs serving nearly 400,000 members in 12 Chinese cities. With three distinct club brands, Will's Group is the market leader in the Chinese fitness industry and is redefining the fast-growing premium fitness and wellness segment. The Company provides a complete and integrated offering, including general fitness space, group classes, personal training, body-building, swimming, yoga, spa and nutrition planning.
As Asia's largest premium lifestyle platform, Secoo is an omnichannel shopping platform that supports easy product selection, order processing, and convenient payment methods. Secoo complements its online platform with offline experience centers to provide superior customer better services. Moreover Secoo has attracted a broad base of suppliers of upscale products, including brands, authorized distributors, individual and corporate suppliers. Secoo comprehensive global supply chain is designed to meet the diverse purchase preferences and needs of its customers, varying from seasonal luxury products, to highly sought-after classic styles, and vintage or rare products.
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SOURCE Secoo Group
