Web Design Company, Lounge Lizard, provides Visual Design Tips to set the Mood for the Site Visitor

NEW YORK, Dec. 12, 2018 /PRNewswire-PRWeb/ -- Lounge Lizard is globally recognized as a top Web Design Company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

The major retail stores have been aware for years of the importance in putting shoppers into a buying mood. Eric Spangenberg, an environmental psychologist, was a pioneer in the study of how scent effects the buying experience and his research is a primary reason why so many stores utilize seasonal scents. Those retail studies, which have shown how mood can affect shopping, are useful in the online world as well. Although scent currently is not available online, there are many visual techniques which can be incorporated. Today NY based web design company, Lounge Lizard, provides Visual Design Tips to set the Mood for the Site Visitor.

Research has shown that generally positive feelings produce an effect where products appear more desirable. On the other side of the coin, negative feelings will adversely effect buying decisions.

    --  Colors - Colors are one of the most powerful ways to affect the mood of
        visitors online. Studies have shown that colors stimulate our nervous
        system and can change the overall state of mind. It is important to
        recognize that color interpretation is not universal and there are
        global differences for associating colors, especially when used in
        combinations. For example, the color white is used in the U.S. for
        representing innocence and often is used in weddings, however white
        signifies death in many Asian cultures. This article provides a deep
        dive into specific color psychology along with possible effects and
        reactions.
    --  Typeface - The typography utilized on a site can convey a great deal of
        emotion. While the standard Times New Roman is still used regularly it
        is mostly associated with professionalism, while other fonts might feel
        more modern and informal. Along with fonts, the spacing used around
        words, letters, sentences, and paragraphs can make information feel
        cluttered or airier depending on if less or more space is used. The
        difference can be making a visitor feel like you are yelling at them
        rather than whispering.
    --  Spacing - Spacing between elements is an important way web design allows
        users a "rest" for their eyes. In many cases spacing is defined as white
        space which is placed around the margins and individual elements to help
        increase definition and separation. By using adequate white space, a
        site will naturally have a more organized, calm feeling rather than a
        site chocked full of content and elements which can feel chaotic and
        busy. Some examples of bad using of spacing can be found here.
    --  Sounds - While sound was popular when first introduced to web design, it
        has since grown a bit stale and unused primarily because the designer
        cannot control the volume settings the user might be employing which
        makes it a risky proposition. However, studies over the years have shown
        how sound can increase visitor time at a location. If music is used it
        should be slower, softer music that is unfamiliar, such as classical
        music. There should also be a clear option for turning it off. If design
        elements or videos utilize sound make sure the volume is lower to avoid
        startling or annoying visitors.
    --  Patterns - The human brain has a natural ability to recognize patterns.
        As such it can be important to utilize consistent patterns within an
        entire website. This includes background colors, page layouts, button
        and logo placement. Most people are used to a company's logo being
        placed in the top left corner, following the Z-pattern of reading. By
        altering patterns, a sense of unease can occur which is a negative
        emotion.

Lounge Lizard is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun(at)loungelizard.com

SOURCE Lounge Lizard Inc.