Faaya Launches to Provide Conscious Consumers with a Better, Kinder Diamond Option

NEW YORK, Dec. 20, 2018 /PRNewswire-PRWeb/ -- A start-up run by three women in New York City, is setting its sight on making lab grown diamond jewelry a better option for online shoppers who love diamonds, but seek an ethically sourced alternative.

Faaya is launching with a collection of lab grown diamond engagement rings, bands, earrings, pendants, and bracelets. With jewelry styles starting at $400, Faaya Grown Diamonds are priced at 30-40% of the cost of mined diamonds of similar quality.

Faaya wants to change the way people think about and purchase diamonds by shining a light on a kinder, more thoughtful alternative to mined diamonds. "Rocking a gorgeous diamond feels incredible. Knowing that it actually did the planet more good than bad, feels even better. We want to bring customers a diamond buying experience that they can actually feel good about. By outlining the positive impact of their purchase, they can make an informed choice and wear their diamonds with pride," said Anna Sayre, VP of Brand.

To further the positive impact of the brand, they've partnered with Little Sun, to spread
clean, afordable solar energy around the globe. For every Faaya Diamond sold over one
carat, one Little Sun portable solar-powered lamp will be donated to the people who need it most. Working with humanitarian partners, Little Sun identifies the urgent assistance required to support students and refugees around the world living without access to electricity.

ABOUT FAAYA GROWN DIAMONDS

Faaya Grown Diamonds is a better, kinder, diamond option with beautiful lab grown diamond jewelry designed and crafted in New York. Based on proven data, they can claim that their lab grown diamonds are 7x more eco-friendly than mined diamonds. Their responsible innovation helps to ensure their customers make their impact on the planet a positive one.

Faaya Grown Diamonds believes that conscious consumerism and luxury can go hand in hand. Customers can browse a selection of certified lab grown diamonds, varying in cuts and sizes, customize their own engagement ring, or browse a range of pre-designed jewelry including: rings, bracelets, earrings, and pendants.

Proposing with Faaya gives the customer an option to purchase a loose lab grown diamond alongside an engraved promise ring, so his (or her) fiancée can select the ultimate setting for
her (or his) own engagement ring.

Faaya Grown Diamonds is sold in the U.S. directly via faayagrowndiamonds.com

Source: Frost & Sullivan. 2014. Environmental Impact Analysis: Production of Rough Diamonds (https://www.frost.com/sublib/display-market-insight.do?id=293005646)

SOURCE Faaya