Reproductive Biology Associates Announces Opening of New Location on the Campus of Piedmont Atlanta Hospital

ATLANTA, Feb. 19, 2019 /PRNewswire-PRWeb/ -- Reproductive Biology Associates (RBA), the oldest continuously operating full-service private fertility treatment center in the United States and a part of the Prelude Fertility (Prelude) network, announces today the opening of RBA's new satellite location on the campus of Piedmont Atlanta Hospital.

The only reproductive endocrinology practice on the Piedmont Atlanta hospital campus, this 2,235 square-foot, state-of-the-art facility offers a full range of comprehensive diagnostic and treatment services for women and men, including consultations, ultrasounds, bloodwork, as well as semen analysis, saline infusion sonohysterograms and OB checks. This expansion marks the sixth location for RBA, which also has offices in metro Atlanta, Cumming, Fayetteville, Lawrenceville and Marietta.

Spearheading RBA's new Piedmont office is Dr. Jessica Rubin, MSCI. Board certified in obstetrics and gynecology, Dr. Rubin completed a fellowship at Baylor College of Medicine under the direction of distinguished professor, and Director of Reproductive Endocrinology and Infertility, Dr. William Gibbons. She also holds two BS degrees from Vassar College and earned her medical degree from the Medical College of Georgia, followed by a four-year residency at Emory University.

Dr. Rubin is an active member of several medical organizations, including the American Society of Reproductive Medicine, the American College of Obstetricians and Gynecologists and the Georgia Obstetrics and Gynecology Society. Her extensive training includes ovulation induction, in vitro fertilization (IVF), fibroid management, endometriosis treatment, and endoscopic surgeries (laparoscopy and hysteroscopy). Dr. Rubin is committed to advancing fertility care and has published several papers and conducted research, including on high-quality translational research investigating the role of IVF protocols on embryo growth and reproductive success.

"RBA has been a leader in reproductive health for more than three decades, helping men and women throughout the Atlanta area build their families by offering the latest in reproductive technologies," says Dr. Rubin. "We are very excited to expand our services into the Piedmont area, where we can answer the growing demand for compassionate, best-in-class fertility services and care."

Since its inception in 1983, RBA has remained steadfast in its commitment to the development of revolutionary technologies and techniques to enhance pregnancy outcomes. Its physicians boast more than 200 years of cumulative experience in the diagnosis and treatment of infertility and have achieved in excess of 30,000 babies. RBA's specialized treatment plans combine compassionate patient care with state-of-the-art technology, much of which its physicians pioneered.

The new RBA Piedmont facility is located at 35 Collier Rd., Suite 160 in Atlanta. A grand opening celebration is scheduled for February 26, 2019.

For more information about RBA, visit
For more information about Prelude, visit

About Reproductive Biology Associates
Founded in 1983 and based in Atlanta, RBA is the oldest continuously operating full-service private fertility treatment center in the United States and is led by reproductive endocrinologists Daniel B. Shapiro, MD; Andrew A. Toledo, MD; and Zsolt Peter Nagy, PhD, who specializes in embryology. Since its establishment, the center's mission has focused on the development, improvement, and application of clinical and applied sciences to improve fertility care, with its RBA team being responsible for several notable firsts in reproductive medicine.

In 2016, RBA joined forces with Lee Equity Partners, serial entrepreneur Martín Varsavsky, and MyEggBank North America to establish Prelude, a comprehensive fertility company that is now the fastest growing network of fertility centers in the United States (Prelude Network). Prelude helps patients achieve their best possible pregnancy outcomes through access to top-tier centers, including RBA, and more than 30 internationally recognized reproductive endocrinologists, placing emphasis on the best clinical protocols and scientific advancements and sharing these best practices across its network.

About Prelude Fertility
Prelude is a comprehensive fertility company focused on providing people with the best options for meeting their family-building goals. Using a proactive approach to fertility care, Prelude works to improve people's chances of having healthy babies when they are ready. Founded in 2016 by serial entrepreneur Martín Varsavsky, Lee Equity Partners, Reproductive Biology Associates, and MyEggBank, the company was established to give men and women more reproductive choices and greater control over their biological clocks. By coupling earlier decision-making with the latest reproductive science and technology, Prelude can increase the probability of having a healthy baby and decrease the chances of requiring infertility therapy later in life.

SOURCE Reproductive Biology Associates