Average New-Car Prices Up Nearly 3 Percent Year-Over-Year for February 2019 on Full-Size Pickup Strength, According to Kelley Blue Book
IRVINE, Calif., March 1, 2019 /PRNewswire/ -- The analysts at Kelley Blue Book today reported the estimated average transaction price for a light vehicle in the United States was $36,590 in February 2019. New-vehicle prices increased $993 (up 2.8 percent) from February 2018, while decreasing $205 (down 0.5 percent) from last month.
"New-vehicle transaction prices climbed nearly 3 percent in February, led by the strength in full-size pickup trucks," said Tim Fleming, analyst for Kelley Blue Book. "New pickups from General Motors and RAM are setting the pace for the segment, and every full-size pickup truck had year-over-year growth greater than 4 percent. Looking at midsize trucks, the segment was only up 1 percent for the month, but it is set for a similar revival with the new Ford Ranger hitting the market right now and the Jeep Gladiator coming soon."
Manufacturer
February
January 2019
February Percent Percent
2018 Change Change
2019
Transaction Transaction January February
Transaction Price (Avg.)* Price (Avg.)* 2019 to 2018 to
Price (Avg.)* February February
2019* 2019*
--- ---
American Honda (Acura, Honda) $28,991 $28,808 $28,585 0.6% 1.4%
---
Fiat Chrysler (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, RAM) $38,584 $39,354 $36,816 -2.0% 4.8%
---
Ford Motor Company (Ford, Lincoln) $41,270 $41,633 $39,120 -0.9% 5.5%
---
General Motors (Buick, Cadillac, Chevrolet, GMC) $39,808 $39,584 $39,767 0.6% 0.1%
---
Hyundai-Kia $25,401 $25,421 $25,296 -0.1% 0.4%
---
Nissan North America (Nissan, INFINITI) $29,956 $29,958 $29,500 0.0% 1.5%
---
Subaru $29,500 $29,835 $28,032 -1.1% 5.2%
---
Toyota Motor Company (Lexus, Toyota) $32,777 $32,678 $32,124 0.3% 2.0%
---
Volkswagen Group (Audi, Volkswagen, Porsche) $43,605 $46,192 $41,844 -5.6% 4.2%
---
Industry $36,590 $36,765 $35,597 -0.5% 2.8%
---
*Kelley Blue Book average transaction prices do not include applied consumer incentives
---
Gaining most year-over-year, Ford Motor Company's average prices were up more than 5 percent, with both Ford and Lincoln up by 5 percent. Ford's strength was led by the refreshed Edge and its new ST trim, which helped pull the model's average up 5 percent. The F-Series also saw prices rise as the Super Duty trucks capture a larger share of sales. At Lincoln, the Nautilus rose 8 percent above the MKX it replaced, and the Navigator is still posting solid transaction prices, up 4 percent year-over year.
General Motors was flat year-over-year, with only the GMC brand posting an increase. GMC climbed 2 percent largely on the redesigned Sierra pickup, which was up 6 percent. However, Buick fell 3 percent, as the Enclave was down 4 percent now in the second year of its generation, and the Envision dropped by 5 percent.
Segment
February
January
February Percent Percent
2019 2018 Change Change
2019 Transaction January February
Transaction Price 2019 to 2018 to
Transaction Price (Avg.)* February February
Price (Avg.)* 2019* 2019*
(Avg.)*
--- ---
Compact Car $20,421 $20,462 $20,329 -0.2% 0.5%
---
Compact SUV/Crossover $29,259 $29,096 $28,480 0.6% 2.7%
---
Electric Vehicle $60,459 $60,443 $58,458 0.0% 3.4%
---
Entry-level Luxury Car $42,598 $42,535 $41,524 0.1% 2.6%
---
Full-size Car $35,205 $35,224 $34,512 -0.1% 2.0%
---
Full-size Pickup Truck $49,958 $49,984 $46,930 -0.1% 6.5%
---
Full-size SUV/Crossover $62,961 $63,500 $62,143 -0.8% 1.3%
---
High Performance Car $108,236 $121,513 $99,539 -10.9% 8.7%
---
High-end Luxury Car $98,502 $98,280 $98,677 0.2% -0.2%
---
Hybrid/Alternative Energy Car $27,093 $27,254 $27,248 -0.6% -0.6%
---
Luxury Car $58,740 $58,960 $58,758 -0.4% 0.0%
---
Luxury Compact SUV/Crossover $44,942 $45,109 $44,662 -0.4% 0.6%
---
Luxury Full-size SUV/Crossover $88,433 $88,033 $87,382 0.5% 1.2%
---
Luxury Mid-size SUV/Crossover $58,469 $58,531 $56,831 -0.1% 2.9%
---
Mid-size Car $25,944 $25,919 $25,836 0.1% 0.4%
---
Mid-size Pickup Truck $33,427 $33,623 $32,978 -0.6% 1.4%
---
Mid-size SUV/Crossover $38,670 $38,717 $38,418 -0.1% 0.7%
---
Minivan $35,635 $35,612 $33,965 0.1% 4.9%
---
Sports Car $35,344 $35,387 $34,862 -0.1% 1.4%
---
Subcompact Car $16,474 $16,322 $16,228 0.9% 1.5%
---
Subcompact SUV/Crossover $23,982 $23,824 $24,349 0.7% -1.5%
---
Van $34,122 $34,017 $34,156 0.3% -0.1%
---
Grand Total $36,590 $36,765 $35,597 -0.5% 2.8%
---
*Kelley Blue Book average transaction prices do not include applied consumer incentives
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About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides market-reflective values on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Kelley Blue Book® Price Advisor tool, which provides a range for what consumers can reasonably expect to pay for a vehicle in their area. Car owners looking to sell immediately can also get a redeemable, transaction-ready offer with Kelley Blue Book(SM) Instant Cash Offer. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book is a Cox Automotive brand.
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