Web Design Company, Lounge Lizard, discusses 4 Ways AI has Revolutionized Mobile Marketing

NEW YORK, March 18, 2019 /PRNewswire-PRWeb/ -- Lounge Lizard is globally recognized as a top New York Digital Marketing Company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

The rise of artificial intelligence (AI) within the business world has created many changes in how certain aspects of business are performed and nowhere is that more apparent than in mobile marketing. AI offers the opportunity for a marketing plan to be actively data-driven rather than reactive, and in the mobile world where real-time responses matter the inclusion of AI allows instant analysis for historical and current behaviors to instantly provide the best user experience. Today the New York Digital Marketing Firm, Lounge Lizard, discusses 4 Ways AI has Revolutionized Mobile Marketing.

In each instance, the power of artificial intelligence allows for almost instant data analysis and actionable responses along with anticipation based on behavior patterns:

    --  Voice search recognition - The rise of voice assistants, both in mobile
        devices such as Siri and in-home devices like Alexa, has revolutionized
        how many people interact with technology including apps and media. AI
        allows a business to actively learn from each interaction, including
        word usage and phrase nuances along with the general data requested,
        music or movies being enjoyed, etc. Spotify and other music providers
        allow for voice search on their apps which can then improve the customer
        interactions.
    --  Optimized content delivery - Consumers are typically overwhelmed with
        data. The options for obtaining information has increased each year and
        because of this data-overload the average attention span has steadily
        decreased. That makes optimizing content delivery more important than
        ever to not only put content in front of customers at the right time but
        also grab their attention within just a few seconds. AI can analyze
        behavior trends, usage patterns, and preferences to provide valuable
        insights on the proper timing depending on the demographic and channel
        to send push notifications, post to social media, send an email, or
        release a newsletter.
    --  Intelligent targeting of ads - Facebook and Google already use AI within
        their ad programs because it allows for a more intelligent targeting of
        ads to consumers. Of course, occasionally there will be a complete miss,
        but for the most part the targeting is very effective at predicting
        behavior based on the data available. AI is useful in better
        understanding of an audience and predicted behavior, defining the ad
        objective, reaching the audience, and providing on demand delivery.
        Amazon uses sophisticated AI for their related products. Spotify uses AI
        for music recommendations. This allows delivery of relevant, more
        personalized suggestions that are more likely to convert in milliseconds
        without the need for human supervision or interaction, which would just
        slow the process and its' effectiveness down.
    --  Content creation - Somewhat surprisingly AI can be useful in content
        creation. The creative process isn't always seamless and sometimes ideas
        for content are not pouring out of the human brain as often as original
        content is needed for marketing. AI provides shortcuts to the process by
        adding algorithms which can analyze considerable amounts of data to
        better define parameters for compelling content. Finding popular topics
        without substantial amounts of content already created, optimizing email
        subject lines, and personalizing push notification titles are just a few
        ways AI is being used to improve the content creation process with the
        click of a button.

Lounge Lizard New York Web Development Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun(at)loungelizard.com

SOURCE Lounge Lizard Inc.