Apr 29, 2019   SOURCE: BusinessWire

Braidy Atlas Announces Collaboration with Car Manufacturer Focused on Sustainability and Supply Chain

Braidy Atlas (“Braidy”) announced the creation of a milestone plan for cooperation with the BMW Group (“BMW”) on sustainability and technical/qualification for the future supply of series 5000x and 6000x automotive aluminum sheet. Included is a comprehensive closed-loop recycling strategy leveraging Braidy Atlas’ logistically optimal location in Ashland, Kentucky and in close proximity to BMW´s car production plant in Spartanburg, South Carolina.

Braidy Atlas recently announced its intention to become the first North American rolling mill to use 100% green inputs from inception. As the first U.S. rolling mill to obtain a low-emissions air permit from the Federal EPA, Braidy has targeted 20% lower emissions than competitors.

Craig Bouchard, Chief Executive Officer of Braidy said, “Our low-cost, high-quality, low-carbon footprint allows material improvement in global supply chain costs for BMW as a key customer.”

Lord Gregory Barker, Executive Chairman of EN+ and named Co-Chairman of Braidy Atlas stated, “This groundbreaking collaboration is just the beginning of opportunities as we competitively combine the highest quality aluminum with the lowest-carbon content yet, together setting an exciting new standard not just for North America but our industry globally.”

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About Braidy Atlas:

  • Braidy Atlas, a partnership of Ashland, KY-based Braidy Industries and United Company RUSAL, is the first new U.S. greenfield rolling mill in 37 years.
  • Braidy Atlas is also the first North American mill that will exclusively use high-quality, low-carbon prime aluminum inputs.
  • Braidy Atlas is the first heavy industrial to commit to affordable sustainability via the “golden triangle” of lowest-cost, highest-quality and lowest-carbon footprint for its products.

For more information, visit www.braidy.com.