Twitter debuts new slate of best-in-class premium content deals at 2019 Digital Content NewFronts
NEW YORK, April 29, 2019 /PRNewswire/ -- Twitter returned to the Digital Content NewFronts with an expanded lineup of new live and on demand premium video programming, offering advertisers new opportunities to connect with influential and receptive audiences throughout the world's most seminal cultural moments. New collaborations and renewals were announced across news, sports, gaming and entertainment, reflecting the conversations and interests people are passionate about on Twitter.
"When you collaborate with the top publishers in the world, you can develop incredibly innovative ways to elevate premium content and bring new dimensions to the conversations that are already happening on Twitter," said Twitter Global VP and Head of Content Partnerships Kay Madati. "Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter."
Madati and Sarah Personette, Vice President of Twitter Global Client Solutions, were joined on stage by Twitter's Global Head of Revenue and Operations Matthew Derella, along with Univision News anchor and host Jorge Ramos, New York Giants wide receiver Golden Tate, NFL Network insider Ian Rapoport, Wall Street Journal Editor-in-Chief Matt Murray, Wall Street Journal CMO Suzi Watford, singer/songwriter Madison Beer, and MTV's Sway Calloway.
"Aligning with premium video content on Twitter is the way for brands to move at the speed of culture and connect to the most valuable audiences when they are most receptive," said Sarah Personette, Vice President of Twitter Global Client Solutions. "Cultural resonance is not only critical, but it delivers results for marketers who want to launch something new and connect with what's happening."
Video programming announced on stage include the following:
-- Univision: This year, Univision and Twitter are launching a content
partnership for Spanish-language audiences in the U.S. to better serve
the Hispanic community, which will span Twitter's most dynamic sports,
news and entertainment audiences. Univision's content includes 2020
Election analysis and reporting with VISION 2020, select highlights from
two of the world's top soccer properties Liga MX and UEFA Champions
League, Latin music award show coverage of Premios Juventud and Premio
Lo Nuestro and must-see reality moments with Reina de La Canción and
Mira Quién Baila.
Sports and Gaming
-- NFL: As part of a multiyear partnership extension with Twitter, the NFL
will continue to program a full slate of video highlights, breaking news
and analysis, and will also include new live shows anchored around NFL
tentpole events. Beginning with Kickoff and running through the NFL
Draft, these live shows will be produced specifically for a Twitter
audience, providing fans with unique access to some of the biggest
events in sports. Additionally, the NFL will deliver more weekly content
with new video clip series and content formats such as Q&As, fan polls
and Twitter moments to ensure users never miss a minute of the action.
-- The Players' Tribune: The Players' Tribune and Twitter partner to bring
you the next generation of the talk show called "Don't @ Me". It is an
interactive live broadcast featuring two athletes battling out every
"Greatest of All Time" topic under the sun, with the Twitter community
jumping in. Twitter will help decide the debated topics, which are based
around key sports beats, major cultural moments and other trending
topics. Throughout the entire show, fans will have the opportunity to
engage with the athletes and the host by commenting on athlete debates.
Notable comments will be featured between each segment, and fan voting
will play a role in determining the athlete winner.
-- MLS: MLS announced a multi-year extension of their content agreement
with Twitter that provides fans highlights, engagement opportunities and
a comprehensive slate of live matches in English via @UnivisionSports
and @MLS. In addition to partnering with Univision on live matches, MLS
will post every goal on Twitter and will continue to collaborate on
pioneering initiatives throughout the agreement that connect the
league's millennial and multicultural fan base with new ways to engage
with high-quality MLS content.
-- ESPN: "ESPN Onsite" will be the brand extension of ESPN live shows from
location, which offers fans more of what they expect from ESPN on
Twitter: Access. Over the next year, "Onsite" will include the existing
ESPN franchises on Twitter like The College Football Show, Hoop Streams,
Ariel Helwani's MMA Show, and MLS Countdown Live. Beyond those programs,
ESPN will add Onsite branding on Twitter around other tentpole events
when they are on location. In addition to live video, these programs
also feature a mix of clips and fan engagement opportunities such as
polls and Twitter moments available for sponsorship.
-- Bleacher Report: Bleacher Report is bringing House of Highlights back to
Twitter after a wildly successful first season that welcomed guests such
as Lonzo Ball, Dennis Smith Jr., Nick Young and Hasan Minhaj. In season
2, The House of Highlights Show will feature athletes and celebrities
joining Omar Raja, House of Highlights founder, for an all-access
journey into what it takes to break the Internet. Fueled by Twitter
conversation, the show will be elevating engagement to a whole new level
and include live on-location episodes at tentpole events. Expect even
more unbelievable highlight moments and new sponsorship opportunities
for brands looking to engage with the next generation of sports fans.
-- Blizzard Entertainment: Blizzard Entertainment hosts tens of thousands
of gamers from around the world and millions more online each year at
its popular gaming convention, BlizzCon. For BlizzCon 2019 (November
1-2), Blizzard will be delivering a selection of exciting content from
the show to Twitter for the first time. Viewers worldwide will be able
to enjoy the entirety of the BlizzCon opening ceremony, exclusive
behind-the-scenes interviews and live broadcasts, clips and highlights
of game-developer panels, esports tournaments, and more.
News
-- The Wall Street Journal: The Wall Street Journal is launching WSJ What's
Now, a new franchise that will bring enterprise reporting, business
analysis and markets insights to Twitter in an original video format.
From sunrise to primetime, this new franchise will reach an influential
audience throughout the day, sharing exclusive stories and expert-level
context at the speed of Twitter. As part of WSJ What's Now, The Wall
Street Journal will live stream its premium conferences and events -
including the Future of Everything and WSJ Tech D.Live - on Twitter,
giving people an unprecedented opportunity to watch news unfold through
panels and interviews with industry titans, innovative founders,
investors and ambitious minds.
-- Bloomberg: In less than two years, TicToc by Bloomberg has established
itself as a leading global news network for the next generation. This
year, as part of its unique partnership with Twitter, TicToc is
expanding its in-depth, real-time coverage of the most important global
events sparking conversation worldwide: G20 Summit, United Nations
General Assembly (UNGA) and World Economic Forum.
-- CNET: CNET will showcase its signature, expert video content in a new
partnership with Twitter. For the first time, sponsorship opportunities
will be available on Twitter for CNET's coverage of major industry
events such as CES, Mobile World Conference, buying guides for today's
hottest and most relevant products and the latest technology news.
-- TIME: Each year, the TIME Person of the Year and the TIME 100 are two of
the most anticipated and discussed global events. Now, for the first
time, TIME will develop content exclusive to Twitter to bring exclusive
insight into the discussion around Person of the Year and TIME 100,
including live streams, Moments and more. TIME will also use the latest
video and Moments formats to bring its cutting edge reporting on Health
and Wellness to Twitter's global audience.
Entertainment:
-- Live Nation: This fall, Live Nation is launching a new concert and
festival series exclusively on Twitter. The series will feature 10
concerts, in 10 weeks, with 10 world class artists, bringing the power
of live to millions of music fans. Live Nation will also capture
must-see moments from iconic festivals including Governors Ball,
Lollapalooza, Bonnaroo Arts & Music Festival, and Electric Daisy
Carnival, among others, and share recaps from festival Twitter handles
for fans to relive the magic long after the experience ends. These live
events and related content give brands the opportunity to meaningfully
engage with fans when they're truly listening.
-- Viacom: For the first time ever, the MTV VMA Stan Cam gives fans the
power to create their livestream, their way, all on Twitter. Using a
series of short-form livestreams on Twitter, MTV will ask fans to decide
which audience member they'd like to watch on a live reaction cam or
follow backstage and behind-the-scenes during the show's biggest
moments. MTV will also ask Twitter fans to send questions to talent for
real-time feedback in-show. Viacom will also be bringing back red carpet
coverage of BET, CMT and MTV's biggest tentpole events.
These new offerings for advertisers add to Twitter's robust slate of video content partnerships already announced this year, including collaborations with the NBA, MLB, PGA TOUR, BuzzFeed News, FOX Sports The Ringer, CNN, Marvel and the Drone Racing League.
About Twitter, Inc.
Twitter, Inc. (NYSE: TWTR) is what's happening in the world and what people are talking about right now. On Twitter, live comes to life as conversations unfold, showing you all sides of the story. From breaking news and entertainment to sports, politics and everyday interests, when things happen in the world, they happen first on Twitter. Twitter is available in more than 40 languages around the world. The service can be accessed at twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @twitter. For information on how to download the Twitter and Periscope apps, visit twitter.com/download and periscope.tv.
About the Digital Content NewFronts
The Digital Content NewFronts is an annual series of events founded by Digitas, Google/YouTube, Hulu, Microsoft, and Verizon Media (formerly known as AOL and Yahoo), in 2012. It is committed to the creation of valuable partnerships between brands and native digital content. Our mission is to shape the NewFronts into a new and practical marketplace for connecting the wealth of digital content and content creators to brands and their media and marketing agencies.
View original content to download multimedia:http://www.prnewswire.com/news-releases/twitter-debuts-new-slate-of-best-in-class-premium-content-deals-at-2019-digital-content-newfronts-300840224.html
SOURCE Twitter, Inc.
