Jul 22, 2019   SOURCE: PR NewsWire

World Data Center Power Market is Projected to Cross $35 Billion by 2024 - Leading Players are Schneider Electric, Fujitsu, and Cisco Technology

DUBLIN, July 22, 2019 /PRNewswire/ -- The "Data Center Power Market - Growth, Trends, and Forecast (2019 - 2024)" report has been added to ResearchAndMarkets.com's offering.

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The data center power market has been valued at USD 21.57 billion in 2018, and is forecasted to register a CAGR of 8.54% to reach USD 35.09 billion by 2024.

Programmable power unlocks new efficiencies and agility, which is a key trend. A combination of lithium-ion batteries and other new forms of energy storage, along with configurable and intelligent management tools, data center operators will have a new set of levers to help improve data center performance.

Also AI-based approaches to analyzing data center risk and efficiencies, including via new cloud services, will be proven at scale, driving mainstream acceptance and high levels of adoption, which will drive the market in future.

Key Highlights

    --  Rising adoption of mega data centers is driving the market. Implementing
        fewer mega data centers depending on their locations, can allow a
        company to enjoy advantages of certain local benefits with low energy
        prices, climate, or availability of alternative energy sources.
        Virtualization dramatically improves hardware utilization and enables
        firm to reduce the number of power-consuming servers and storage
        devices.
    --  Rising adoption of cloud computing is driving the market leading to the
        rise of vast hyperscale cloud data centers. According to Cisco, data
        center traffic is growing fast and is expected to reach 19.5 zettabytes
        (ZB) per year by 2021 with factors such as growth of Internet of Things
        (IoT) applications like smart cars, smart cities, and connected health
        devices. Microsoft's Azure cloud has been carbon-neutral and half of the
        energy it uses already comes from 1.2 gigawatts of wind, solar, and
        hydro-electric sources, which the company expects to make 60 percent by
        2020 and 100 percent at some point down the line for their data center
        infrastructure.
    --  However, higher investment is restraining the market growth as primary
        areas of investment are cabling, power facility, and data center
        infrastructure management (DCIM) solutions which require high cost
        during the initial investment.

Major Market Trends

Hyperscale Data Center in Large Technology Enterprises is Gaining Significant Market Share

    --  Data centers with thousands of servers of different ages are present in
        large giants and when a server is plugged in, it consumes electricity
        non-stop over a 24-hour. Such data centers require continued
        advancements in server rack design and storage systems to cope with
        major growth in energy consumption. Hyperscale data centers operate
        servers at higher utilization in infrastructure-efficient spaces which
        can yield significant overall energy savings.
    --  Hyperscale datacenters are used by enterprises that maintain thousands
        of servers and store vast amounts of data and some will approach the
        Exascale (1x1018 bytes of total storage capacity) levels by 2020.
        Hyperscale data centers seek efficiency to lower costs. These new levels
        of efficiency let the firm restructure cooling requirements, lower
        energy bills, and it allows to put more compute in for the same amount
        of cooling.
    --  Scalability is a major feature of these new age data centers and the
        servers are more constructed for customization fit. Cloud-based
        companies, such as Google and Facebook, build supercomputers to
        accommodate their hyperscale needs based on this formula. Many run on
        Linux and use components from multiple suppliers along with cutting-edge
        resources, such as New Photonic Connectors and embedded optical modules
        to enhance more power savings.
    --  In Sep 2018, Facebook built a hyperscale data center in Singapore, which
        is supported by 100 percent renewable energy. Data center is
        incorporated with new State Point Liquid Cooling (SPLC) system by which
        this technology minimizes water and power consumption and according to
        the testing, infrastructure can reduce peak water usage by more than 20
        percent in climates like Singapore.

North America to Account for a Significant Market Share

    --  North America is gaining the market share due to the expansion of mobile
        broadband, growth in big data analytics and cloud computing which are
        driving the demand for new data center infrastructures.
    --  North America is home to the biggest software companies in the world.
        Companies like Facebook, Amazon, Google, Microsoft and Twitter all are
        based out of here. There are huge servers that handle the traffic from
        around the world so that the consumers are not affected in any way.
        These huge data centers need cooling to keep them operational. It is the
        biggest market for data center cooling and is still expanding.
    --  The trend of using renewable resources for powering the data centers is
        evident across the region. For instance, Siemens, along with Microsoft
        and FuelCell Energy solutions, implemented a new data center in the
        United States, which is generating electricity for its servers entirely
        from renewable sources converting biogas from a sewage treatment plant
        into electricity and water.
    --  In the region, Schneider Electric's data center division, the company is
        looking at direct liquid cooling as its next big growth area, and
        expects hyper-scale data center operators and cloud platforms, to drive
        most of the demand in the region for power solutions that keep the
        system and services dependable. Data centers are classified depending
        upon their uptime and can charge premium price for the service category.

Competitive Landscape

The data center power market is highly fragmented in nature with presence of several vendors. Players are adopting several strategies, such as mergers & acquisitions (M&A), collaborations, partnerships, etc. Various initiatives are undertaken by the governmental bodies as well as private data center construction which is creating high rivalry. Key players are Schneider Electric SE, Fujitsu Ltd, Cisco Technology Inc., etc.

Recent developments in the market are:

    --  June 2019 - Green Mountain AS and Schneider Electric announced 3MW data
        center capacity at the DC2-Telemark site. In order to achieve rapid
        deployment at the brown field development and meet customer
        requirements, Green Mountain deployed Schneider Electric's prefabricated
        EcoStruxure Modular Data Center. The integrated solution provided by
        Schneider Electric incorporates the latest high efficiency physical
        infrastructure together with IoT-driven EcoStruxure management software
        for ongoing reliable and efficient data center operations.

Key Topics Covered

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers & Restraints
4.3 Market Drivers
4.3.1 Rising Adoption of Mega Data Centers
4.3.2 Rising Adoption of Cloud Computing
4.4 Market Restraints
4.4.1 High Initial Investment
4.5 Industry Attractiveness - Porter's Five Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry

5 TECHNOLOGY SNAPSHOT

6 MARKET SEGMENTATION
6.1 By Type
6.1.1 Solutions
6.1.1.1 Power Distribution Unit
6.1.1.2 UPS
6.1.1.3 Busway
6.1.1.4 Other Solutions
6.1.2 Services
6.1.2.1 Consulting
6.1.2.2 System Integration
6.1.2.3 Professional Service
6.2 By End-user Application
6.2.1 Information Technology
6.2.2 Manufacturing
6.2.3 BFSI
6.2.4 Government
6.2.5 Energy
6.2.6 Other End-user Applications
6.3 Geography
6.3.1 North America
6.3.2 Europe
6.3.3 Asia-Pacific
6.3.4 Latin America
6.3.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Schneider Electric SE
7.1.2 Fujitsu Ltd.
7.1.3 Cisco Technology Inc.
7.1.4 ABB Ltd.
7.1.5 Eaton Corporation
7.1.6 Tripp Lite
7.1.7 Rittal GmbH & Co. KG
7.1.8 Schleifenbauer
7.1.9 Vertiv Co.
7.1.10 Legrand S.A.
7.1.11 Black Box Corporation

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS

For more information about this report visit https://www.researchandmarkets.com/r/mq48g4

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