Mitsubishi Motors Reports July 2019 Sales

CYPRESS, Calif., Aug. 1, 2019 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year(1), today reported July 2019 sales of 8,613 vehicles, a 13.4% decrease over last July. Calendar year-to-date sales through the end of July stood at 79,710 vehicles, representing a year-over-year increase of 3.1% compared to the same period in 2018.

News & Notes

    --  July sales of Mirage, the most fuel-efficient non-hybrid vehicle sold in
        America(2), were up 37% year-over-year, defying the industry trend away
        from cars to CUVs. On a year-to-date basis, Mirage sales are up 3.7%.
    --  July sales of the stylish and sporty Eclipse Cross, which was recently
        named a TOP SAFETY PICK by the Institute for Highway Safety (IIHS)(3),
        were up 4.6% year-over-year.
    --  2019 remains Mitsubishi's best calendar year-to-date sales since 2007.
    --  MMNA announced the completion of its first Visual Identity dealership,
        Lewisville Autoplex Mitsubishi in Lewisville, Texas, on July 16; with
        approximately 70 dealers registered for the program, Mitsubishi is
        continuing to reinvent its brand and business in the U.S.
    --  MMNA has begun the relocation of its U.S. headquarters from Cypress,
        California to Franklin, Tennessee, opening up temporary offices in the
        Cool Springs area and commencing recruitment for more than 150 open
        positions.


                                      JULY   YTD



                            2019 2018   2019   2018



            
            Mirage 3256 2374  16157  15559

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            Lancer4    0    3      0   3302

                        ---

     
          Outlander Sport 2677 3440  21445  25855

                        ---

         
            Outlander 1656 3008  27245  26514

                        ---

      
          Outlander PHEV  213  350   1461   2306

                        ---

       
          Eclipse Cross  811  775  13402   3741

                        ---

             
            Total 8613 9950  79710  77277

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For more information on Mitsubishi Motors, please visit media.mitsubishicars.com.

1. Based on Motor Intelligence CY2017 and CY2018 Sales by Manufacturer data. Excludes premium brands.
2. Based on EPA estimated mileage rating from
www.fueleconomy.gov.
3. Applies only to models with optional front crash prevention + specific headlights.

4. Vehicle production discontinued in 2018.

About Mitsubishi Motors North America, Inc.
Through a network of more than 360 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA), is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2018 marked the brand's sixth consecutive year of sales growth.

Currently located in Cypress, California - and soon to be relocating to Franklin, Tennessee - MMNA is a part of the Renault-Nissan-Mitsubishi Alliance. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.

For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

For more information, please contact:

Jeremy Barnes
Senior Director, Communications and Events
jeremy.barnes@na.mitsubishi-motors.com
Desk: 714-372-6008, Mobile: 714-296-1402

Scott McKee
The Brand Amp
scott@thebrandamp.com
Mobile: 949-378-8332

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SOURCE Mitsubishi Motors North America, Inc.